Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
Author observes that agricultural college editors have an inferiority complex. "I am firmly convinced that the general level of the output of the editorial offices is far higher than that of many of the other departments with which you work."
Author emphasizes intellectual curiosity as a striking characteristic of the effective agricultural college editor. Among other cited credentials: agricultural college education, newspaper training and practical farm experience.
