Department of Information and Agricultural Journalism (author / Department of Information and Agricultural Journalism, University of Minnesota) and Department of Information and Agricultural Journalism, University of Minnesota
Format:
Report
Publication Date:
1970
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05572
Via UNC Research website. 6 pages., UNC students and faculty help community newspapers in North Carolina and across the country transform their product for the digital age.
"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
