Endsley, Debra J. (author) and College of Agriculture, Ohio State University, Columbus.
Format:
Report
Publication Date:
1972-07-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27291
Notes:
13 pages., Results of the author's undergraduate research project to investigate employment opportunities, employer views of qualifications needed, current curricula at other U.S. universities and views of recent OSU graduates about their experiences.
Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
Describes a new staff organization plan that discards the concept of media editors and adopts a concept of (1) department editors, (2) field editors and (3) development leadership (that is, development in radio and television, press services, and teaching and research).
Author emphasizes intellectual curiosity as a striking characteristic of the effective agricultural college editor. Among other cited credentials: agricultural college education, newspaper training and practical farm experience.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25273
Notes:
Pages 259-264 in Zachary Michael Jack (ed.), Black earth and ivory tower: new American essays from farm and classroom. University of South Carolina Press. 312 pages., Author describes how his combination of rural background and communications interests has influenced and interacted with his career in an academic community.
