690 German survey recipients were given one of four different fictitious "newspaper articles" describing negative effects of meat consumption - either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. Findings showed that animal welfare and health arguments had the strongest effects at reducing meat consumption in both men and women.
Amelung, Dorothee (author), Fischer, Helen (author), Kruse, Lenelis (author), Sauerborn, Rainer (author), and Department of Psychology, Heidelberg University, Heidelberg, Germany
Climate Change and Health Working Group, Institue of Public Health, Heidelberg University, Heidelberg, Germany
Claremont Graduate University, USA
Format:
Journal article
Publication Date:
2016-08-31
Published:
Switzerland: Frontiers Media
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08300
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06834
Notes:
Pages 40-67 in LeeAnn Kahlor and Patricia A. Stout (eds.), Communicating science: new agendas in communication. Routledge, Taylor and Francis Group, New York, NY. 265 pages.
