Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36825
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Printed on back side of APA letterhead. 1 page., Reports 31 member periodicals with combined audited circulation of more than 7,500,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08943
Notes:
Page 1 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported in Iowa Farm Econ. 9:23, 25. January-February 1943.
Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
