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    52. How some papers get big circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Advertisement
    Publication Date:
    1911-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16635
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(3) : 104
    Notes:
    Wallaces' Farmer describes and decries give-away circulation techniques such as use of premiums and the selling of subscriptions in bulk.

    56. Magazine and farm paper duplication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1929-02-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.

    60. National circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taylor, C.A. (author / Farm Life) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28516
    Notes:
    Agricultural Publishers Association Archives, Pages 11-14 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes how the national farm paper functions for the reader and advertiser as both become more national in their orientation.