Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.
April 20 issue via online. 2 pages., Article marks the 125th celebration of The Progressive Farmer magazine, engaging the editor-in-chief in reviewing the history, achievements, current efforts, and plans for the future.
