Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
11 pages, Online via UI Library electronic subscription., Report of research among farmworker families living and working in three Florida communities. Most reported childcare access as a challenge. Findings offer ideas for industry support of childcare as an important workforce investment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25971
Notes:
Via Commonwealth Press Union. 1 page., Nidhi Dutt summarizes a presentation at the CPU Biennial Conference and Commonwealth Editors' Forum, Sydney, Australia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20875
Notes:
These radio public service announcements are part of a national pesticide safety program. The 33 rpm record features 8 recordings voiced by four celebrities: Minnie Pearl, Art Carney, Eva Gabor, and Arthur Godfrey. The spots range from 28 to 48 seconds and are accompanied by a transmittal letter and printed scripts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20874
Notes:
These radio public service announcements are part of a national pesticide safety program. The 33 rpm record features 11 recordings voiced by four celebrities: Phyllis Diller, Jimmy Durante, Eva Gabor, and Arthur Godfrey. The spots can fit into 30-, 40-, and 60- second timie slots and are accompanied by a transmittal letter and printed scripts.<br><br>These radio public service announcements are part of a national pesticide safety program. The 33 rpm record features 16 recordings voiced by four celebrities: Eddie Albert, Eva Gabor, and Arthur Godfrey. The spots range from 19-52 seconds in length.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02363
Notes:
Report of a workshop of the Institute of Medicine's Standing Committee on Childhood Obesity Prevention, held in Washington, D.C., November 5, 2012. 76 pages.
