Hartman, Terryl (author), Kushi, Lawrence (author), McCarthy, Pam (author), Sardo, Christine (author), and University of Minnesota School of Public Health
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07893
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Partnerships between nutrition educators and industry are an emerging trend in nutrition education. In 1991, the Society for Nutrition Education (SNE) collaborated with McDonald's and CBS to develop 12 Public Service Announcements (PSAs) for children aged 4-10 years. These 55-second nutrition messages, titled "What's On Your Plate," are broadcast during prime viewing time on Saturday morning. While concerns have been expressed about this collaboration, it is not known whither the attitudes and perceptions differ between nutrition professionals and parents of young children regarding the partnership or the resulting program. To examine these views, we conducted six focus groups. Three were with parents of children aged 4-10 tears and three were with Registered Dietitians; all were residents of the Minneapolis-St. Paul, MN area. After viewing segments of the PSAs, we asked participants about their perceptions of the program, sponsors, and nutrition messages. We also asked about their concerns related to industry sponsorship of nutrition messages and collaboration of SNE with an industry partner. Nutrition educators considering partnerships with industry will benefit by being aware of the differences and similarities of the perceptions and attitudes regarding partnerships of these two groups. These focus group results will be used to direct the development of a questionnaire to quantitatively evaluate differences in perceptions between Registered Dietitians and parents regarding industry sponsored nutrition education.
Askelson, Natoshia M. (author), Golembiewsk, Elizabeth H. (author), Meier, Cristian L. (author), Smith, Rosamond (author), Montgomery, Doris (author), Lillehoj, Catherine J. (author), and Wilson, Suzy (author)
Format:
Online journal article
Publication Date:
2019
Published:
SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10525
11 pages., via online journal., Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose was to understand this “pester power” from the child’s perspective. Pester power is leveraging children’s ability to convince their parents to purchase items in the store that they normally would not have considered buying. Focus groups were conducted with third-grade program participants (n = 30) and involved a traditional discussion format, a drawing activity, and role-playing. Most of the communication participants described involved straightforward requests, although a few children described behaviors such as whining. Most reported their parents responded affirmatively to requests, and some described a positive emotional response from parents. Parent denials were typically related to concerns about cost or the child not eating the item after purchase. Findings pointed to high self-efficacy and response efficacy among these children, although role-playing of effective asking strategies and addressing reasons why parents deny requests could enhance the program. Social marketing efforts including children should consider how pester power may play a role in moving adult behavior.
Online from publication. 3 pages., Executives for three global produce marketers report on the role of social media in reaching parents with children at home.
Sanchez Reina, Jesus (author), Hernandez Flores, Hilda (author), and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36236
Notes:
Retrieved 03/22/2011, Via online. Page 9 in Book of Abstracts: Health Communication and Change of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
