Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
Ahmad, Mahassen (author / Texas Department of Human Services, Austin, TX)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07872
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The Nutrition Education and Training (NET) program is the educational component of the USDA's Child Nutrition Programs. The goal of the program is to promote optimal health and well-being of the nation's children through improved nutrition. In Texas, this goal is being achieved by developing and delivering workshops on nutrition, nutrition education, and food service management to educators and food service personnel in schools and child care facilities; circulating a library collection of print and audiovisual materials; and developing and distributing instructional materials to schools and child care facilities. Other program activities include awarding funds for the development of innovative nutrition education projects conducting presentations to children and adults, participating in health fairs and exhibits, and coordinating efforts with related public nutrition programs. The purpose of this poster session is to highlight methods used in evaluating the processes and outcomes of these interventions and the utilization of the evaluation results in program development and improvement. The poster will include methods used and problems faced in evaluating immediate, end-of-treatment, and long-term outcomes, with suggested solutions. The audience will be able to discuss the applicability of the evaluation methods to their programs, the plausibility of the suggested solutions to evaluation problems, and decisions made based on the results of evaluation. The presenter will prepare handouts of methods and instruments used in the NET program evaluation. Evaluation reports of the program will be available for review.
