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    32. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neeley, Sabrina M. (author) and Schumann, David W. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05948
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    33(3) : 7-23

    33. Which ad pulled best?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1958-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07270
    Journal Title:
    Printers Ink
    Notes:
    Hal R. Taylor Collection, Reprint from Federal Extension Service, U.S. Department of Agriculture. 2 pages., Audience response to two ads run in Parents' Magazine offering a free booklet.