Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
Online via UI Library electronic subscription., Authors used the Positive Deviance approach to identify the effective communication practices of rural women entrepreneurs in Uttar Pradesh, India, who succeed against overwhelming odds. A variety of participatory processes and liberating structures - improv theater, personal storytelling, discovery and action dialogues, and card-sorting games - were used to identify the highly uncommon practices of these entrepreneurs.
Fliegel, Frederick C. (author), Kivlin, Joseph E. (author), Roy, Prodipto (author), Sen, Lalit K. (author), and University of Illinois; National Institute of Community Development, Hyderabad, India; National Institute of Community Development, Hyderabad, India; Michigan State University
Format:
Book
Publication Date:
1968
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: B03106
Notes:
Mason E. Miller Collection, Hyderabad, India : National Institute of Community Development, 1968. 119 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18396
Notes:
Pages 71-124 in Martin Pineiro and Eduardo Trigo (eds.), Technical change and social conflict in agriculture: Latin American perspectives. Westview Press, Boulder, Colorado. 248 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18394
Notes:
Pages 1-24 in Martin Pineiro and Eduardo Trigo (eds.), Technical change and social conflict in agriculture: Latin American perspectives. Westview Press, Boulder, Colorado. 248 pages.
