Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08012
Notes:
John L. Woods Collection, Overhead visuals describing StratComm resources of Chemonics International, Inc., for development assistance projects. 15 overhead visuals.
From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.
Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1927-09-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36783
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Part of Annual Report of the Executive Secretary, APA. Page 2., Provides a case example of efforts by farm publishers to identify and thwart fraudulent advertising.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-01-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36792
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 11. 1 page., Reports APA decisions about advertising claims of three advertisers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08597
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a thesis for the master of arts degree, George Washington University Washington, D.C. 92 pages.
Copp, James H. (author), Rust, I.W. (author), and Dept. Sociology and Rural Sociology, University of Kentucky; Dept. Sociology and Rural Sociology, University of Kentucky
Format:
Journal / Research summary
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00422
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14438
Journal Title Details:
Chapter
Notes:
Pages 93-111 in Raymond E. Dumett and Lawrence J. Brainard (eds.), Problems of rural development: case studies and multi-disciplinary perspectives. E.J. Brill, Leiden, The Netherlands. 148 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17073
Notes:
Page 80 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages., "Initially, the communication in Comilla was from the top down. It was essential to prime the pumps, so that self-sustaining local action could be generated. The importance of top-down communication should not be underestimated. It was necessary to start the engine of local initiative and action. Once local participation was initiated, open communication in all directions is necessary to strengthen and maintain it."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17072
Notes:
Pages 76-79 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
India: East -West Communication Institute, East-West Center, Hawaii.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14253
Notes:
Pages 175-192 in Godwin C. Chu, Syed A. Rahim and D. Lawrence Kincaid (eds.), Communication for group transformation in development. Communication Monographs, Number 2. 424 pages.
Bangladesh: East -West Communication Institute, East-West Center, Hawaii.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14252
Notes:
Pages 127-143 in Godwin C. Chu, Syed A. Rahim and D. Lawrence Kincaid (eds.), Communication for group transformation in development. Communication Monographs, Number 2. 424 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17071
Notes:
Pages 60-63 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
Taiwan: East -West Communication Institute, East-West Center, Hawaii.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14254
Notes:
Pages 193-215 in Godwin C. Chu, Syed A. Rahim and D. Lawrence Kincaid (eds.), Communication for group transformation in development. Communication Monographs, Number 2. 424 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17074
Notes:
Pages 83-97 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
Diaz-Bordenave, Juan E. (author / Inter-American Institute of Agricultural Sciences, Organization of American States) and Inter-American Institute of Agricultural Sciences, Organization of American States
Format:
Book
Publication Date:
1977
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05431
Notes:
James F. Evans Collection. Table of contents only, Paris : UNESCO, 1977, In its programme for the development of communication systems, UNESCO has long been concerned with the role that the media can play in rural areas. The present study is intended to help specialists working in rural communication programmes by seeking to draw from the results of research principles which can serve as guides to more effective programme designs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24352
Notes:
Pages 200-259 in Peter L. Spain, Dean T. Jamison and Emile G. McAnany (eds.), Radio for education and development: case studies. Volume 2. World Bank Staff Working Paper No. 266. 460 pages.
Jamison, Dean T. (author), McAnany, Emile G. (author), and Spain, Peter L. (author)
Format:
Report
Publication Date:
1977-05
Published:
International: The World Bank Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24351
Notes:
World Bank Staff Working Paper No. 266. 460 pages., Sections on uses of radio for nonformal education and development communications in various countries.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24353
Notes:
Pages 260-299 in Peter L. Spain, Dean T. Jamison and Emile G. McAnany (eds.), Radio for education and development: case studies. Volume 2. World Bank Staff Working Paper No. 266. 460 pages.
Abdullah, O.Y. (author), Chee, Y.S. (author), Harun, R. (author), Ismail, Z.A. (author), Mi, M. (author), and Woods, J.L. (author)
Format:
Conference paper
Publication Date:
1978
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 24 Document Number: B02484
Notes:
#191, Harold Swanson Collection, Bangkok, Thailand : United Nations Development Programme, Development Support Communication Service, 1978. 7 p. Prepared as part of lecture notes for the Second Workshop on "Administrative Support Planning for Development Projects"; 1978 September 25 - October 7; Sri Lanka
INTERPAKS; see also C07214, Aims to show that it can be of great advantage to the design of a rural development project if the cognitive strategies which lie behind farmers' decisions to adopt new technology are understood. This is done by using a case study of an agronomic recommendation of the Plan Puebla in Mexico which did not diffuse. Of the 1973-4 recommendations, the one to increase the number and change the timing of fertilizer applications was the non-adopted recommendation. The theory of choice used in this study assumes that people choosing between two alternatives do not make complex calculation of the overall worth or utility of each alternative. Instead people tend to use procedures which simplify their decision making calculations.
traditional knowledge, Evans, cited reference, Although inter-cropping (IC) is widely practiced in rank that practical small -- scale agricultural and agricultural research scientist have not systematically explored. The rationale for and have rarely attempted to improve it. Instead, they have concentrated on planting crops computer stands an extension advice has been to replace. IC with peer strands. This has reduced the impact of the research and extension activities. A review of East Africa experience from the 1930s, considers reasons for the research concentration on Pier stand planting and reveals two phases one formal experiments on IC were carried out. Despite generally favorable results, neither of these lead to, including IC an extension, advised to farmers. IC can contribute to one more of five, and objectives of small-scale farmers, but the standard design of agronomic experiments at best of takes account of only one of these, so that benefits are underestimated the erroneous policy conclusions drawn the paper advocates, enter alia, bolted disciplinary research for small-scale agriculture and active participation by farmers themselves.
Instituto Centroamericano de Administracion de Empresas (author) and Instituto Centroamericano de Administracion de Empresas, Managua, Nicaragua.
Format:
Report
Publication Date:
1979-09
Published:
Nicaragua
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: C12145
Notes:
Francis C. Byrnes Collection, 26 p., Bibliography containing basic information on more than 50 of the most effective case studies on rural development management issues.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14181
Notes:
Chapter 5 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger, New York, NY. 222 pages.
International Agricultural Development Service (author) and Edmunds, John C. (author)
Format:
Case Study
Publication Date:
1980
Published:
United States: International Agricultural Development Service
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: D12692
Notes:
Part of the Francis C. Byrnes collection, 61pgs, Series of case studies intended to simulate effective and ineffective handling of an administrative situation. A tool for seminars and management classes- based on real situations but the names and statistics have been changed.
Murtaugh, Michael (author) and Gladwin, Hugh (author)
Format:
Book chapter
Publication Date:
1980
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18739
Notes:
Pages 115-136 in Peggy F. Barlett (ed.), Agricultural decision making: anthropological contributions to rural development. Academic Press, New York, NY. 378 pages.l, Includes case studies from the Plan Puebla, Mexico, involving farmers' interactions with agronomists about crop management and crop insurance.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07427
Notes:
INTERPAKS, Mimeographed, 1981. Paper prepared for the Development Studies Association Annual Conference, September 10-12, 1981. 9 p., Briefly examines the relation between agricultural extension innovation and social change. Discusses the importance of extension organizations listening to their clients more carefully. Notes the difficulty and complexity of identifying induced change or 'development'. Illustrates the effect social change may have on extension-related development work. Cases include sale of cocoa by New Guinea growers involving kinship systems and changing concept of inheritance and the effect of access to new irrigation systems on social change in two south Indian villages.
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young & Rubicam advertising agency, New York, in mid-1974.
Hatfield, Colby R. (author) and Moris, Jon R. (author)
Format:
Conference paper
Publication Date:
1982
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07422
Notes:
INTERPAKS, In: Report of an exploratory Workshop on the Role of Anthropologists and Other Social Scientists in Interdisciplinary Teams Developing Improved Food Production Technology, Los Banos, Laguna, Philippines: International Rice Research Institute, 1982. p. 43-61., Provides a discussion of the role of the social scientist in the development and implementation of the technologies with the Maasai project in Tanzania to give some understanding of the constraints to success. First discusses two interrelated technologies: scientific and managerial. Explores the various roles played by the social scientist in these technologies over the project's lifetime. Discusses the conflicts that arose from these tasks.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17121
Notes:
Pages 271-287 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17116
Notes:
Pages 189-206 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17118
Notes:
Pages 233-247 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02307
Notes:
Pages 300-333 in Colin MacAndrews and Chia Lin Sien (eds.), Too rapid development: perceptions and perspectives from Southeast Asia. Ohio University Press, Athens. 370 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17114
Notes:
Pages 139-154 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17119
Notes:
Pages 249-253 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10085
Notes:
This abstract is maintained in records of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD group" file., Abstract of a research paper presented at the 3rd annual conference of the Communicators for Agricultural and Rural Development (CARD), Mountain State Agriculture College, La Trinidad, Benquet, Philippines, October 21-24, 1982. Page 13., Based on this and other studies, author suggests minimum requirements to make a community newspaper successful.
Feder, Gershon (author) and Slade, Roger H. (author)
Format:
Book
Publication Date:
1983
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07391
Notes:
INTERPAKS, Washington, D.C.: World Bank, 1983. (World Bank staff working papers no. 595). 34 p., Describes the experiences of implementing, monitoring and evaluation systems in T&V extension projects in India. Covers operational problems relating both the administrative and methodological aspects and reviews partial preliminary results from a detailed case study of extension operations and farmer's practices. In the course of this review, the authors demonstrate how the results can be presented in a manner which is useful for monitoring and evaluation purposes. Concludes with some suggested lessons from experience gained so far.
Swanson, Burton E. (author) and Claar, John B. (author)
Format:
Proposal
Publication Date:
1983
Published:
USA: International Program for Agricultural Knowledge Systems (INTERPAKS), College of Agriculture, University of Illinois, Urbana-Champaign
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11187
Notes:
This project proposal is located in the "INTERPAKS - Technology Development Project" file, which is maintained in the International Projects section of the Agricultural Communications Program records, College of Agricultural, Consumer, and Environmental Sciences (ACES), University of Illinois, Urbana-Champaign. Contact ACDC for assistance in access., 70 pages., Proposal submitted to the U.S. Agency for International Development, Washington, D.C., resulting in a five-year $1.7 million project. Work initiated March 1, 1984.
