19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."
Abdullah, O.Y. (author), Chee, Y.S. (author), Harun, R. (author), Ismail, Z.A. (author), Mi, M. (author), and Woods, J.L. (author)
Format:
Conference paper
Publication Date:
1978
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 24 Document Number: B02484
Notes:
#191, Harold Swanson Collection, Bangkok, Thailand : United Nations Development Programme, Development Support Communication Service, 1978. 7 p. Prepared as part of lecture notes for the Second Workshop on "Administrative Support Planning for Development Projects"; 1978 September 25 - October 7; Sri Lanka
Adamski, Tomasz (author) and Gorlach, Krzysztof (author)
Format:
Book chapter
Publication Date:
2010
Published:
Poland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36977
Notes:
Pages 173-195 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
USA: Rutgers University Press, New Brunswick, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29256
Notes:
Pages 177-183 in Steve Adubato, What were they thinking? Crisis communication: the good, the bad and the totally clueless. Rutgers University Press, New Brunswick, New Jersey. 249 pages., Case report on Taco Bell's response during an e. coli outbreak that caused sickness to customers in five states during 2006. Provided inaccurate information about the cause of the problem.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24490
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 8 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
Alexander, A.J. (author), Bartlett, D.J. (author), Healey, R.G. (author), Morris, B.A. (author), Waugh, T.C. (author), and Department of Geography, University of Edinburgh, Edinburgh, UK
Format:
Journal article
Publication Date:
1988
Published:
UK: Huntingdon, UK : Institute of Terrestrial Ecology.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05544
Alexander, Merle (author), Chamundeeswari, K. (author), Kambu, Alphonse (author), Ruiz, Manuel (author), and Tobin, Brendan (author)
Format:
Report
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23188
Notes:
Communication Initiative. 2 pages., Exerpts from the executive summary of a 48-age report published by the United Nations University Institute of Advanced Studies. The report features seven case studies in Venezuela, Panama, Canada, India and Peru.
8 pages., via online journal., Documents fragmentation of an existing information-sharing network. Authors recommend broadening diversity in stakeholder engagement to enhance the information flow for dissemination and diffusion in practice.
Case study involving a Cornell University natural resource professor who has combined scholarly inquiry with strong engagement with public interests and issues. Authors note barriers to the craft of public scholarship in this full sense and urge support needed to enable it.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00682
Notes:
Pages 33-45 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06962
Notes:
Pages 147-163 in David N. Laband, B. Graeme Lockaby and Wayne C. Zipperer (eds.), Urban-rural interfaces: linking people and nature. American Society of Agronomy, Crop Science Society of America and Soil Science Society of America, Madison, Wisconsin. 332 pages.
Andrei, Mary Anne (author) and Honig, Esther (author)
Format:
News article
Publication Date:
2020-08
Published:
USA: Food and Environmental Reporting Network (FERN), New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11807
Notes:
Online from FERN website. 2 pages., "When Covid-19 spread rapidly through slaughterhouses, most workers stayed quiet. But their kids did not." Brief case report from Crete, Nebraska, site of a Smithfield Foods pork processing plant.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17121
Notes:
Pages 271-287 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
Arnold, Abby (author) and Resolve, Inc., Washington, D.C.
Format:
Report
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21961
Notes:
Resolve No. 27. 4 pages., Describes a consensus-building process in Maryland that formed a unique partnership between oystermen, scientists and government officials for drafting an oyster recovery plan.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08597
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a thesis for the master of arts degree, George Washington University Washington, D.C. 92 pages.
International: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07287
Paul Hixson Collection. Locate this article in D07313 file, which contains full issues., Adapted from "Institutionalising farmer participation in adaptive technology testing with the "CIAL." Network Paper 57, Overseas Development Institute, Agricultural Research and Extension Network, Regent's College, London, UK.
Online from UI Library subscription., Reports a case study of efforts to control an infestation of water hyacinth in Lake Tana, largest lake in Ethiopia. Findings revealed that participatory communication was equated to a public relations activity of organizing campaigns with the local people urged to participate by providing labour contribution of harvesting and collecting the weed from the lake. The communication approach was found to be a one-way, top-down approach which does not facilitate a horizontal dialogue among stakeholders.
Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Bakesha, Susan (author), Nakafeero, Angela (author), and Okello, Dorothy (author)
Format:
Book chapter
Publication Date:
2009
Published:
Uganda
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36374
Notes:
Pages 143-153 in Ineke Buskens and Anne Webb (eds.), African women and ICTs: investigating technology, gender and empowerment. Zed Books Ltd., London, UK. 222 pages.
Balit, Silvia (author) and Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
1999
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24244
Notes:
Retrieved May 5, 2006., 38 pages., Emphasizes the need and potentials for giving a voice to rural women in development. Presents case examples involving varied channels for communicating, from traditional media to new electronic technologies.
Ballard-Reisch, Deborah (author), Clements-Nolle, Kristen (author), Jenkins, Tia (author), Sacks, Teresa (author), Pruitt, Keri (author), and Leathers, Kyle (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06211
Notes:
Pages 203-219 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02668
Notes:
James F. Evans Collection. Burton Swanson Collection. Delmar Hatesohl Collection., Rome, Italy : Information Division, Development Support Communication Branch, Food and Agriculture Organization of the United Nations, 1987. 29 p.
"More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.
13 pages, An increasing number of small and medium-sized enterprises (SMEs) in the German organic agri-food sector involves citizens through different community financing models. While such models provide alternative funding sources as well as marketing opportunities to SMEs, they allow private investors to combine their financial and ethical concerns by directly supporting the development of a more sustainable food system. Due to the low level of financial intermediation, community financing is characterized by close relations between investors and investees. Against this background, we apply the proximity concept from economic geography to explore spatial and relational aspects of community financing in the German organic agri-food sector. Based on a qualitative multiple case study approach, we find that the relevance of proximity is twofold. While different forms of proximity between SMEs and their potential investors are key success factors, proximity is also considered as one desired outcome of community financing. Furthermore, our results reveal that the extent to which SMEs rely on particular proximity dimensions distinguishes two different approaches to community financing.
traditional knowledge, Evans, cited reference, Although inter-cropping (IC) is widely practiced in rank that practical small -- scale agricultural and agricultural research scientist have not systematically explored. The rationale for and have rarely attempted to improve it. Instead, they have concentrated on planting crops computer stands an extension advice has been to replace. IC with peer strands. This has reduced the impact of the research and extension activities. A review of East Africa experience from the 1930s, considers reasons for the research concentration on Pier stand planting and reveals two phases one formal experiments on IC were carried out. Despite generally favorable results, neither of these lead to, including IC an extension, advised to farmers. IC can contribute to one more of five, and objectives of small-scale farmers, but the standard design of agronomic experiments at best of takes account of only one of these, so that benefits are underestimated the erroneous policy conclusions drawn the paper advocates, enter alia, bolted disciplinary research for small-scale agriculture and active participation by farmers themselves.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36156
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 127-140 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
Bergstrom, John C. (author), Randall, Alan (author), Stoll, John R. (author), and Bergstrom: Department of Agricultural Economics, University of Georgia; Stoll: Department of Agricultural Economics, Texas A&M University; Randall: Department of Agricultural Economics and Rural Sociology, The Ohio State University
Format:
Journal article
Publication Date:
1990-08
Published:
USA: Ames, IA : American Agricultural Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06814
AGRICOLA IND 90050733, A conceptual model is developed which provides insight into how information affects willingness to pay for environmental commodities. A refutable hypothesis of the effects of a specific information type on the magnitude of willingness to pay for an environmental commodity is developed. This hypothesis is tested using a contingent valuation method experiment. Results indicate that information affects willingness to pay in a theoretically plausible manner. The results support the contention that information is important for accurate environmental commodity consumer valuations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
Bhatnagar, Subhash (author), Dewan, Anika (author), Torres, Magui Moreno (author), Kanungo, Parameeta (author), and World Bank, Washington, D.C.
Format:
Report
Publication Date:
2003
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36945
Notes:
Empowerment Case Studies. 7 pages., Recipient of the "Most Promising Social Enterprise Award 2002" by Digital Partners USA and the "Best Information and Communication Technology Story Award" by the International Institute for Communications and Development (IICD) and Infodev (World Bank).
Bhowmik, Sharit (author) and Patel, Meena (author)
Format:
Book chapter
Publication Date:
1996
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00563
Notes:
Pages 143-164 in Marilyn Carr, Martha Chen and Renana Jhabvala (eds.) Speaking out: women's economic empowerment in South Asia. Intermediate Technology Publications, London, UK. On behalf of Aga Khan Foundation Canada and United Nations Development Fund for Women. 238 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00550
Notes:
Pages 1-15 in Bettina M. Bock and Sally Shortall (eds.) Rural gender relations: issues and case studies. CABI Publishing, Wallingford, Oxfordshire, UK. 374 pages.
Bonfadelli, H. (author), Dahinden, U. (author), and Leonarz, M. (author)
Format:
Book chapter
Publication Date:
2007
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29770
Notes:
Pages 97-126 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Online open access via AgEcon Search., Authors used a survey to examine the information and communication technology (ICT) usage and attitudes by enterprises operating in the agri-food sector. "...competitive advantage my be reached using ITC solutions for widening and maintaining relations through a more effective information flow with partners and consumers."
Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
Online via UI Library electronic subscription to the journal., Examines the electronic availability of agronomy journals at eight Association of Research Libraries (ARL) member institutions with doctoral programs in agronomy. Findings "emphasized the importance of not relying solely on electronically available research materials." Much of the older relevant literature was not available electronically.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36974
Notes:
Pages 99-124 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Brunner, Brigitta R. (author) and Hickerson, Corey A. (author)
Format:
Book
Publication Date:
2019
Published:
USA: Oxford University Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10895
Notes:
Book contains 35 case studies about this topic, some of them related to food and drink, the food industry, and environmental quality and natural resources.
Bruns, Catherine J. (author / James Madison University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10901
Notes:
See also D10895., Pages 171-178 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Author examines the actions, accountability and ethical stance of government agencies in communicating environment risk to citizens in Flint, Michigan.
Buciega Arevalo, Almudena (author), Esparcia Perez, Javier (author), and Ferrer San Antonio, Vincente (author)
Format:
Book chapter
Publication Date:
2010
Published:
Spain
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36979
Notes:
Pages 215-236 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Butler, James R.A. (author), Darbas, Toni (author), Addison, Jane (author), Bohensky, Erin L. (author), Carter, Lucy (author), Cosijn, Michaela (author), Maru, Yiheyis T. (author), Stone-Jovicich, Samantha (author), Williams, Liana J. (author), and Rodriguez, Luis C. (author)
Format:
Book chapter
Publication Date:
2017
Published:
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10513
Notes:
217 pages., Pages 109-129 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages.
Butler, Lorna Michael (author), Murray, Helene (author), and Murray: Coordinator, Minnesota Institute for Sustainable Agriculture, University of Minnesota, St. Paul, MN; Butler: Extension Anthropologist, Washington State University, Puyallup, WA
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08026
search through journal, Research and extension personnel are beginning to look for new strategies to involve more farmers and the non-farm public in their programs. Two approaches we have used are whole farm case studies (WFCS) and focus groups. WFCS in Oregon and Washington led to several research and educational programming ideas that are currently being pursued in both states. A focus group to study water quality, nitrate leaching and farming practices in Skagit County, Washington is one outcome of the WFCS process. It is made up of 16 people, including farmers, university personnel, members of environmental groups, and government representatives. We review these two complementary participatory strategies for systems-oriented sustainable agriculture research and education programs. Both have been very useful for building problem-solving partnerships between the land-grant universities and agricultural and environmental constituents in our area. Noteworthy outcomes include: complementary applied on-farm and experiment station research; farming systems analysis; public education; new linkages with environmental and agricultural interest groups; additional grant funds to address identifies priority issues; and interdisciplinary teams that cut across the biological and social sciences and include diverse citizen representation. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes4 Document Number: D01554
Notes:
Kerry J. Byrnes Collection, Draft for review and comment Rural Development Division, Office of Development Resources, Bureau for Latin America and the Caribbean, United States Agency for International Development.60 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01239
Notes:
Kerry J. Byrnes Collection, Center for Development Information and Evaluation Agency for International Development, Washington, DC, 121 pages., This report reviews Agency for International Development (AID) experience in implementing farming systems research and extension (FSR/E) projects. Drawing on evaluation reports, case studies were prepared on 12 AIS-funded FSR?E projects implemented between 1975 and 1987: 7 in Africa, 2 in Asia, and 3 in Latin America and the Caribbean.
Camacho-Villa, Tania Carolina (author), Almekinders, Conny (author), Hellin, Jon (author), Martinez-Cruz, Tania Eulalia (author), Rendon-Medel, Roberto (author), and International Maize and Wheat Improvement Center, Mexico, D.F.
Wageningen University, The Netherlands
Universidad Autónoma Chapingo, Mexico
Universidad Autónoma de Chiapas
University of Bonn, Germany
Format:
Online journal article
Publication Date:
2016-10-17
Published:
Mexico: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10955
17 pages, via online journal, Purpose: Little is known about effective ways to operationalize agricultural innovation processes. We use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Design/methodology/approach: We use a comparative case study analysis involving research tools such as documentary review, key informant interviews, focus group discussions, and reflection workshops with key actors. Findings: Our research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach. The adaptive management of such a process was in response to context-specific challenges and opportunities. In the heterogeneous context of Mexico this results in diverse ways of operationalization at the hub level, leading to different collaborating partners and technology portfolios. Practical implications: MasAgro experiences merit analysis in the light of national public efforts to transform agricultural advisory services and accommodate pluralistic agricultural extension approaches in Latin America. Such efforts need long-term coherent macro level visions, frameworks and support, while the serendipitous nature of the process requires meso-level implementers to respond and adapt to and move the innovation process forward. Originality/value: This paper contributes to the debate on how to operationalize large programs by showing that the innovation support arrangements enacted in the field should allow for diversity and have a degree of flexibility to accommodate heterogeneous demands from farmers in different contexts as well as continuous changes in the politico- institutional environment.
