Pedregal, Virginie Diaz (author) and Luan, Nguyen Ngoc (author)
Format:
Book chapter
Publication Date:
2009
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29843
Notes:
Pages 65-85 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01228
Notes:
Pages 185-207 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09903
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint visuals and text.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07933
Notes:
John L. Woods Collection., Customer services and community relations campaign involved in privatization of a public utility. Case file includes trip reports, samples, case files and CD involving campaign planning, materials, evaluation and results. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U.S. Agency for International Development.
Online via UI subscription. 10 pages., How libraries are teaming up with journalists to promote media literacy, spur civic engagement, and even take on reporting projects
Hirst, Martin (author) and Patching, Roger (author)
Format:
Book
Publication Date:
2005
Published:
International: Oxford University Press, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23673
Notes:
360 pages., Case Study 3, "Rural Press: the farmer's friend," documents influences of advertisers on the editorial content of farm periodicals published by the Rural Press in Australia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08343
Notes:
Pages 169-183 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
Verbeke, Wim (author), Bech-Larsen, Tino (author), Perez-Cueto, Federico J.A. (author), Aschemann-Witzel, Jessica (author), and Niedzwiedzka, Barbara (author)
Format:
Paper
Publication Date:
2011-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00073
Notes:
Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 10 pages.
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
International: Editions Quae, Versailles Cedex, France, and the Technical Centre for Agricultural and Rural Cooperation (CTA), Wageningen, The Netherlands.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08517
Notes:
ACDC holds citation information, table of contents, and conclusion., 107 pages.
Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36974
Notes:
Pages 99-124 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
Notes:
Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.
Dobson, A.D.M. (author), Milner-Gulland, E.J. (author), Aebischer, Nicholas J. (author), Beale, Colin M. (author), Brozovic, Robert (author), Coals, Peter (author), Critchlow, Rob (author), Dancer, Anthony (author), Grove, Michelle (author), Hinsley, Amy (author), Ibbett, Harriet (author), Johnston, Alison (author), Kuiper, Timothy (author), Le Comber, Steven (author), Mahood, Simon P. (author), Moore, Jennifer F. (author), Nilsen, Erlend B. (author), Pocock, Michael J.O. (author), Quinn, Anthony (author), Travers, Henry (author), Wilfred, Paulo (author), Wright, Joss (author), and Keane, Aidan (author)
Format:
Journal article
Publication Date:
2020
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167; Folder: 201 Document Number: D11695
11 pages., Authors present an overview of the opportunities and limitations associated with messy data which conservationists increasingly use (e.g., citizen science records, ranger patrol observations). They also explain how the preferences, skills, and incentives of data collectors affect the quality of the information these data contain and the investment required to unlock their potential.
Online from publisher. 6 pages., Case example includes description of successful use of farmer-to-farmer knowledge exchange and festivals for rural-urban populations featuring ways to get these climate-hardy crops back on their plates.
Instituto Centroamericano de Administracion de Empresas (author) and Instituto Centroamericano de Administracion de Empresas, Managua, Nicaragua.
Format:
Report
Publication Date:
1979-09
Published:
Nicaragua
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: C12145
Notes:
Francis C. Byrnes Collection, 26 p., Bibliography containing basic information on more than 50 of the most effective case studies on rural development management issues.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08701
Notes:
Pages 131-138 in Gordon Wilson, Pamela Furniss and Richard Kimbowa (eds.), Environment, development and sustainability: perspectives and cases from around the world. Oxford University Press, Oxford, England. 290 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08061
Notes:
John L. Woods Collection, Communication strategy and Nutrition Program Fact Sheet for this U.S. Agency for International Development project in Nepal. Technical Report 96 (17 pages)and project packet (items not numbered). 2001.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20080
Notes:
16 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003
Arnold, Abby (author) and Resolve, Inc., Washington, D.C.
Format:
Report
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21961
Notes:
Resolve No. 27. 4 pages., Describes a consensus-building process in Maryland that formed a unique partnership between oystermen, scientists and government officials for drafting an oyster recovery plan.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24352
Notes:
Pages 200-259 in Peter L. Spain, Dean T. Jamison and Emile G. McAnany (eds.), Radio for education and development: case studies. Volume 2. World Bank Staff Working Paper No. 266. 460 pages.
Bonfadelli, H. (author), Dahinden, U. (author), and Leonarz, M. (author)
Format:
Book chapter
Publication Date:
2007
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29770
Notes:
Pages 97-126 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
Notes:
No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.
Authors examine tone of voice in coverage of the Monarch butterfly case (USA), GM potato case (UK)and StarLink corn case (USA). Suggest two ways forward: greater transparency by innovators that allows participation by the public in the production development process and quicker responses by scientists.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.