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    42. Remarks of Lester J. Will, General Manager, American Dairy Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.

    44. Strategic marketing alliance unveils Dairy Industry Marketing Plan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dock, Yvonne (author) and Weiss, Richard (author)
    Format:
    News release
    Publication Date:
    1990-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08273
    Notes:
    Evans, AgComm teaching; see C08274 for final report, Arlington, VA: Dairy Industry Strategic Marketing Alliance, 1990. 3 p.

    46. The breakaway brand: how great brands stand out

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Francis J. III (author) and Silverstein, Barry (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: McGraw-Hill, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
    Notes:
    289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.