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    1. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    7. Development and mass communication: effective use of the mass media in rural (or inner-city) development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moemeka, Andrew A. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
    Notes:
    Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.

    9. Communicating environmental assurance in the Australian horticulture industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kellaway, Liz (author) and Sedger, Andrew (author)
    Format:
    Paper
    Publication Date:
    2007-05-14
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25773
    Notes:
    Proceedings of the 1st National EMS Forum, May 14-17, 2007, Toowoomba, Queensland. 4 pages.

    11. Agriculture creates cultures: a public education program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landwirtschaflicher Informationdienst LID, Bern, Switzerland
    Format:
    Case study
    Publication Date:
    2007-05
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
    Notes:
    Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.

    12. A look behind the campaign: NAMA's best of show - advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 44-45
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

    13. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giblin, Robert (author) and Redman-Steen, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 46-47
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

    14. Purina Pro Plan's "everyday heroes" campaign is a winner

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frys, Michelle (author) and McMillen, Molly (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 48-49
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

    16. CRN [Council for Responsible Nutrition] gives details on PR campaign aimed at consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Douad, Clarisse (author) and Nutra USA
    Format:
    Article
    Publication Date:
    2007-06-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26063
    Notes:
    Via NutriIngredients.com. 2 pages., "We want to promote the understanding that supplements are one of the smart lifestyle choices you can make."

    17. Co-op pride? Show it off!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rueden, Jolene (author)
    Format:
    Journal article
    Publication Date:
    2007-08
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26076
    Journal Title:
    CCA News
    Journal Title Details:
    : 8-10

    18. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    20. Sales, goodwill built on the road

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purnell, Rick (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 58-59
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

    21. Building successful partnerships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.

    22. Celebrating 75 years of service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shuler, Leslie (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26443
    Journal Title:
    CCA News
    Journal Title Details:
    :3-4
    Notes:
    Describes planning for the 75th anniversary of a cooperative, CHS Inc.

    24. Fueling consumer acceptance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

    25. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    26. Managing green issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Tom (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Palgrave Macmillan, Hampshire, England.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26732
    Notes:
    Second edition. 208 pages., Examines how companies can successfully manage controversial projects that have an impact on the environment.

    28. Selection and use of media and methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dryer, Gerald (author), Vlistrup, Richard (author), and Groves, Frank (author)
    Format:
    Publication
    Publication Date:
    1977-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26800
    Notes:
    20 pages.

    31. Apples, oranges and extension methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Journal article
    Publication Date:
    1979-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
    Journal Title:
    Journal of Extension
    Journal Title Details:
    17 : 6+
    Notes:
    Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.

    32. Deconstructing the agricultural biotechnology protest industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrne, Jay (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26973
    Notes:
    Pages 144-162 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages.

    34. Canada's 2007 best of show

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clarke, Debra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26977
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 42
    Notes:
    Features promotion for the 30th anniversary of the Western Canada Farm Progress Show.

    38. Biggest ever national celebration of British food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2007-10-17
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
    Notes:
    Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."

    40. Grocery Manufacturers Assocation request for proposal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grocery Manufacturers Association, Washington, D.C.
    Format:
    Report
    Publication Date:
    2007-03-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27775
    Notes:
    4 pages., Seeks outside public relations counsel to help the Association deliver industry messages on bio-fuels impacts to the media and encourage legislative and regulatory goals related to bio-fuels.

    41. Food and fuel campaign RFP

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glover Park Group, Washington, D.C.
    Format:
    Proposal
    Publication Date:
    2008-03-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
    Notes:
    21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

    42. What's growing at the White House?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goodman, Ellen (author)
    Format:
    Commentary
    Publication Date:
    2008-07-04
    Published:
    USA: Boston Globe, Boston, Massachusetts.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27880
    Journal Title:
    Boston Globe
    Notes:
    Online edition. 2 pages., Describes a campaign intended to get a kitchen garden growing on the White House lawn.

    44. Removing trans fat from America's menu

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crouser, Mark (author), Novak, Melissa (author), and Katzer, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27999
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(5) : 40-41
    Notes:
    Posted at http://www/agrimarketingdigital.com/?iid=8160

    47. Lessons from the Past: Perspectives for the Future

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clift, Elayne (author) and World Health Organization
    Format:
    Report
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28223
    Notes:
    Published in 2001. Posted online at http://www.who.int/reproductive-health/publications/RHR_01_22/information_education_communication_lessons_from_past.pdf

    50. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."