Abbott, Eric A. (author / Iowa State University), John L. Woods (author / University of Illinois), and Abawi, George S. (author / Cornell University)
Format:
Proposal
Publication Date:
1987-04-20
Published:
Jordan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D09981
Notes:
From files of the Agricultural Communications Program, University of Illinois. Project implemented by the Communication for Technology Transfer in Agriculture (CTTA) Project in cooperation with the National Center for Agricultural Research and Technology Transfer, Highland Agricultural Development Project, and the U.S. Agency for International Development/Jordan.
International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18370
Notes:
Burton Swanson Collection, 214 pages, Describes and summarizes FAO's experiences in developing and applying an extension method that is strategically planned, needs-based, participatory and problem-solving oriented. Encourages systematic, interactive and holistic processes for extension planning, field implementation and management. Case studies involve rodent control campaigns (Bangladesh, Malaysia and Thailand), integrated weed management (Malaysia) and maize production by small farmers (Zambia).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19797
Notes:
Pages 83-92 in Burton E. Swanson, Robert P. Bentz and Andrew J. Sofranko (eds.), Improving agricultural extension: a reference manual. Food and Agriculture Organization of the United Nations, Rome, Italy. 220 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35842
Notes:
Pages 283-285 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36873
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 31 pages, including transmittal memo from Promotion Committee., APA promotion plans and recommendations prepared by N.W. Ayer & Son, Inc.
Alston, Julian M. (author) and Parks, Joanna C. (author)
Format:
Paper
Publication Date:
2012-02
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
Notes:
Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
