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    1. "Call 'em like we see 'em" Responding to unfair and unethical charges

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
    Notes:
    Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    2. "Her life hung by a thread because of this work:

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jackson, Janine (author)
    Format:
    Article
    Publication Date:
    2016-03-04
    Published:
    Honduras
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09318
    Notes:
    Online from Fairness and Accuracy in Reporting, New York City, New York. 5 pages., Interview with Beverly Bell on Berta Caceres and indigenous environmental activism. Caceres was awarded the Goldman Environmental Prize in 2015 for leading an indigenous campaign that successfully pressured the world's largest dam builder to pull out of the Agua Zarca Dam.

    3. "Ignorance is the enemy" - the Council for Biotechnology Information's new chief explores issues and obstacles to gaining public acceptance of biotech products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Magazine article
    Publication Date:
    2001-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11741
    Journal Title:
    Agri Marketing
    Journal Title Details:
    39(3) : 78-79

    8. 2004 environmental: Saffron

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2004
    Published:
    Turkey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02960
    Notes:
    Website of International Public Relations Association. Article 134. 5 pages., Report of an award-winning public relations project in the Environmental category involving redevelopment of a small farming community in southeastern Turkey. Part of it involved encouraging production of saffron rather than cotton (which requires more water).

    13. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    14. A Web-based smoking cessation and prevention program for children aged 12 to 15

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Buller, David B. (author), Woodall, W. Gill (author), Hall, John R. (author), Borland, Ron (author), Ax, Bryan (author), Brown, Melissa (author), and Hines, Joan Marquardt (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35869
    Notes:
    Pages 357-372 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    15. A communication strategy for small farmer development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Laubscher, J. (author), Marincowitz, G.J.O. (author), and Viljoen, H.C. (author)
    Format:
    Abstract
    Publication Date:
    2002
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29679
    Journal Title:
    South African Journal of Agricultural Extension
    Journal Title Details:
    31
    Notes:
    Via African Journals Online.

    16. A communication strategy to improve nutrition in Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griffiths, Marcia (author) and Nobbe, Elizabeth (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09565
    Journal Title:
    Development Communication Report
    Journal Title Details:
    51 : 5, 14, 19
    Notes:
    Delmar Hatesohl Collection

    17. A communications strategy for the Council for Agricultural Science and Technology in its relationships with member societies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hutchcroft, Theodore (author)
    Format:
    Report
    Publication Date:
    1976
    Published:
    USA: Council for Agricultural Science and Technology, Iowa State University, Ames, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30183
    Notes:
    45 pages., Project report prepared for a journalism and mass communication course.

    18. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    19. A farmer-first approach to agricultural communication: a case study from the Philippines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Paper
    Publication Date:
    1996-06-03
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: C11363
    Journal Title Details:
    3 pages
    Notes:
    Sustainable Development Department, Food and Agricultural Organization of the United Nations (FAO), Rome, Italy.

    20. A formative approach to planning a farm safety and health communication campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Laura J. (author), Schwab, Charles V. (author), and Iowa State University, Ames, IA
    Format:
    Conference paper
    Publication Date:
    1993-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07026
    Notes:
    James F. Evans Collection, Mimeographed, 1993. 17 p. (Paper presented at the 1993 International Agricultural Communicators in Education conference; 1993 May 8-12; Miami, FL)

    21. A foundation stone in building agricultural productivity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, H. Calvert (author)
    Format:
    Book
    Language:
    English / Spanish
    Publication Date:
    1968
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05415
    Notes:
    ; see also B05411, Theodore Hutchcroft Collection, San Jose, Costa Rica: Interamerican Institute of Agricultural Sciences of the OAS, 1968. 125 p. (Miscellaneous Series no. 54)

    25. A lesson in development communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Magbual, Inez G. (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10081
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 6
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program

    26. A look behind the campaign: NAMA's best of show - advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 44-45
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

    27. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snyder, Leslie B. (author) and Hamilton, Mark A. (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29536
    Notes:
    Pages 257-283 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    28. A national advertising campaign for the Agricultural Publishers Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1918
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22476
    Notes:
    Agricultural Publishers Association Record, Jan 1, 1918 - July 1, 1918, Series No. 8/3/80, Box 2., Agricultural Publishers Association Archives. 8 pages., Rationale and details of a proposed campaign.

    37. A systems-based evaluation planning model for health communication campaigns in developing countries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Foote, Dennis R. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35837
    Notes:
    Pages 146-167 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    38. A team scores a victory: a summary of the referendum efforts by Friends of 4-H and Extension in Champaign County

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Streitmatter, Fran (author / University of Illinois)
    Format:
    Report
    Publication Date:
    1995-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22558
    Notes:
    Prepared as a course project (Ag Com 300), University of Illinois, Urbana. 33 pages., Describes a successful effort to pass a Cooperative Extension Service funding referendum in Champaign County, Illinois.

    43. Action research methodology for developing information packages and training modules - participative message development case studies from Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chamala, S. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14318
    Journal Title:
    Interaction
    Journal Title Details:
    10(2) : 58-73

    45. Adapting a 1% or less milk campaign for a Hispanic/Latino population: the adelante con leche semi-descremada 1% experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hinkle, Arnell J. (author), Mistry, Ritesh (author), McCarthy, William J. (author), and Yancey, Antronette K. (author)
    Format:
    Abstract
    Publication Date:
    2008-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29528
    Journal Title:
    American Journal of Health Promotion
    Journal Title Details:
    23(2) : 108-111
    Notes:
    Via Ebscohost.com. 2 pages.

    47. Advance planning pays off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hatesohl, Delmar (author)
    Format:
    Journal article
    Publication Date:
    1957-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17596
    Journal Title:
    AAACE
    Journal Title Details:
    39 (7) : 7

    61. Ag's new look: professor, students bring passion to "I Love Farmers" project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Otto, Jeannine (author)
    Format:
    Journal article
    Publication Date:
    2009-06-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29120
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(16) : B1
    Notes:
    Describes a campaign by agricultural communications students at California Polytechnic University at San Luis Obispo.

    62. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."

    64. Agri Marketing's product of the year

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : i4-i12
    Notes:
    Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

    71. Agricultural issues on the ballot: a case study of the 1009 Ohio Issue 2 campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Hannah (author) and Rhoades-Buck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01600
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(1) : 66-79

    72. Agriculture creates cultures: a public education program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landwirtschaflicher Informationdienst LID, Bern, Switzerland
    Format:
    Case study
    Publication Date:
    2007-05
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
    Notes:
    Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.

    73. Agriculture's consumer outreach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 24-25, 27
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

    74. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giblin, Robert (author) and Redman-Steen, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 46-47
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

    76. America's sacred cow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Butler, Matilda (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
    Notes:
    Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    78. An action plan: customer relations and public education strategy

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Report
    Publication Date:
    1997-03-11
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08053
    Notes:
    John L. Woods Collection, Water-related communications plan as part of the Institutional Development Services for Secondary Cities Project in Egypt. Provided by Chemonics International, Inc., Washington, D. C. and submitted to the U. S. Agency for International Development in Cairo, Egypt. 10 pages,

    80. An annual achievement: a behind-the-scenes look at award-winning projects from the CCA communications contest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fogarty, Margaret (author)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37197
    Journal Title:
    Communique
    Journal Title Details:
    : 6-8
    Notes:
    3 pages.

    81. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
    Notes:
    Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.

    84. Apples, oranges and extension methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Journal article
    Publication Date:
    1979-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
    Journal Title:
    Journal of Extension
    Journal Title Details:
    17 : 6+
    Notes:
    Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.

    89. At the root of all flu pandemics is the filth in which confined, stressed pigs and birds incubate disease

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    People for the Ethical Treatment of Animals
    Format:
    News release
    Publication Date:
    2009-06-12
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29170
    Notes:
    1 page., Describes plans of PETA to set up an exhibit on the steps of the Ohio statehouse.

    90. Authentic passion about Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    91. Avian influenza (AI): U.S. international efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Eric (author / Animal and Plant Health Inspection Service, U.S. Department of Agriculture)
    Format:
    Power Point
    Publication Date:
    2006-02-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23749
    Notes:
    Presented at 2006 Agricultural Outlook Forum sponsored by U.S. Department of Agriculture in Arlington, Virginia, February 16-17, 2006. 17 pages.

    96. Battle lines: HSUS works to combine animals, politics and religion into campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blum, Martha (author)
    Format:
    Journal article
    Publication Date:
    2009-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29625
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(39) : A11
    Notes:
    Covering a speech about methods used by the Humane Society of the United States.

    100. Berta Caceres - Goldman Environmental Prize 2015

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2015
    Published:
    Honduras
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09317
    Notes:
    Online from Goldman Environmental Foundation. 2 pages., "In a country with growing socioeconomic inequality and human rights violations, Berta Caceres (d. 2016) rallied the indigenous Lenca people of Honduras and waged a grassroots campaign that successfully pressured the world's largest dam builder to pull out of the Agua Zarca Dam."