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    Start Over Subject Term campaign planning

    351. "Ignorance is the enemy" - the Council for Biotechnology Information's new chief explores issues and obstacles to gaining public acceptance of biotech products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Magazine article
    Publication Date:
    2001-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11741
    Journal Title:
    Agri Marketing
    Journal Title Details:
    39(3) : 78-79

    354. Technology helps small environmental group get big results

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Greene, Stephen G. (author)
    Format:
    Journal article
    Publication Date:
    2001-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13096
    Journal Title:
    Chronicle of Philanthropy
    Journal Title Details:
    3 pages
    Notes:
    http://philanthropy.com/free/articles/v13/i06/06001001.htm

    358. Integrated marketing communications in the Australian and New Zealand wine industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262

    359. It's now a laughing matter: the Texas agricultural extension service makes serious business out of humorous campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chenault, Edith A. (author) and Barbee, Beth (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11833
    Journal Title Details:
    4 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    360. Market Access for Rural Development (MARD) Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Plan
    Publication Date:
    2001
    Published:
    Nepal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08061
    Notes:
    John L. Woods Collection, Communication strategy and Nutrition Program Fact Sheet for this U.S. Agency for International Development project in Nepal. Technical Report 96 (17 pages)and project packet (items not numbered). 2001.

    361. Measuring and evaluating levels of public awareness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poucher, Donald W. (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11824
    Journal Title Details:
    3 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    362. Now hear this

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    fenton Communications (author)
    Format:
    Research report
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13088
    Journal Title Details:
    19 pages
    Notes:
    Fenton Communications, Washington, D.C.

    364. Peanuts and pandas: marketing Georgia agriculture to urban audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rodekohr, Janet (author) and Peppers, Faith (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11825
    Journal Title Details:
    6 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    365. Start spreading the news -- a case study on marketing 'Millie' and cloning research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pantalone, Margot (author), Clark, Patricia (author), Anderson, Misty (author), and Denney, Charles (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11831
    Journal Title Details:
    7 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    367. What's with the dog? using student focus groups to guide recruitment efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purdy, Judy (author), Bauer, Jay (author), and Williamson, Carol (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11830
    Journal Title Details:
    6 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    373. Communications handbook: customer education and public awareness programs for water/wastewater utilities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Handbook
    Publication Date:
    2000-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07998
    Notes:
    John L.Woods Collection, Ring binder containing resources for planning, producing materials, and relating to media and key stakeholders. International WaterCOM Program, Chemonics International, Inc., Washington, D.C. 118 pages.

    376. Correlates of integrated marketing communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Low, G.S. (author)
    Format:
    Journal article
    Publication Date:
    2000-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    40(3) : 27-39
    Notes:
    Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.

    378. Meeting the press: a comprehensive media training program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author) and Kubitz, Linda (author)
    Format:
    Videotape and handbook
    Publication Date:
    2000-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11211
    Journal Title Details:
    videotape: 15 min; handbook: 61 pages.
    Notes:
    Institute of Food and Agricultural Science (IFAS), Extension, University of Florida

    381. Project communication strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Presentation
    Publication Date:
    2000-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08038
    Notes:
    John L. Woods Collection, Description of the project communication strategy approach and how such strategies are prepared. Cites examples of successes. Presented at a senior manager conference of Chemonics International, Inc., Washington, D. C. 8 pages.

    387. May I take your order? marketing extension information in the commercial world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Winn, Judy (author)
    Format:
    Conference paper
    Publication Date:
    2000-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10672
    Journal Title Details:
    5 page
    Notes:
    Presented to the Agricultural Communications Section of the Southern Association of Agricultural Scientists (SAAS), January 30-February 1 in Lexington, Kentucky.

    388. Greenpeace's food fight: a former German journalist directs a global campaign against genetically modified food as it turns its sights on North America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tam, Pauline (author)
    Format:
    Newspaper
    Publication Date:
    2000-01-05
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10641
    Journal Title Details:
    <4 pages>
    Notes:
    The Ottawa Citizen, January 5, Canada

    389. A Web-based smoking cessation and prevention program for children aged 12 to 15

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Buller, David B. (author), Woodall, W. Gill (author), Hall, John R. (author), Borland, Ron (author), Ax, Bryan (author), Brown, Melissa (author), and Hines, Joan Marquardt (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35869
    Notes:
    Pages 357-372 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    390. A systems-based evaluation planning model for health communication campaigns in developing countries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Foote, Dennis R. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35837
    Notes:
    Pages 146-167 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    391. America's sacred cow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Butler, Matilda (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
    Notes:
    Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    392. Bridging the gap between science and the media: the case of SeaWeb

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spruill, Vikki (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20484
    Notes:
    Pages 223-237 in Joe Smith (ed.), The Daily Globe: environmenal change, the public and the media. Earthscan Publications Ltd., London, England. 263 pages.

    394. Community partnership strategies in health campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bracht, Neil (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35867
    Notes:
    Pages 323-342 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    395. Creating fear in a risky world: generating effective health risk messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stephenson, Michael T. (author) and Witte, Kim (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
    Notes:
    Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    396. Crisis response & communication planning manual and workbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Douglas (author) and Grant, Sarah E. (author)
    Format:
    Conference paper
    Publication Date:
    2000
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10704
    Journal Title Details:
    50 page
    Notes:
    Prepared for the Ontario Ministry of Agriculture, Food and Rural Affairs

    397. Development and mass communication: effective use of the mass media in rural (or inner-city) development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moemeka, Andrew A. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
    Notes:
    Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.

    398. Effective public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cutlip, Scott M. (author), Center, Allen H. (author), and Broom, Glen M. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    USA: Prentice Hall, Upper Saddle River, New Jersey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07931
    Notes:
    John L. Woods Collection, Eighth edition. 588 pages.