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    352. Horrendous PR crises: what they did when the unthinkable happened

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moynihan, Lael M. (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21088
    Journal Title:
    Media History Digest
    Journal Title Details:
    8(1) : 19-25
    Notes:
    Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."

    355. How a state publicity campaign popularized conservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holway, Christie P. (author)
    Format:
    Journal article
    Publication Date:
    1937-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17220
    Journal Title:
    Public Opinion Quarterly
    Journal Title Details:
    1(4) : 140-143
    Notes:
    Posted on: <a href="http://www.jstor.org/browse">http://www.jstor.org/browse</a> in Sociology Section

    358. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    52(1) : 87-95
    Notes:
    9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

    361. How effective are mediated health campaigns?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snyder, Leslie B. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35838
    Notes:
    Pages 181-190 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    362. How media techniques improve ad readership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stuhlfaut, M. (author / Miller Meester Advertising Inc., Minneapolis) and Miller Meester Advertising Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00823
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(5) : 58, 60
    Notes:
    AgComm Teaching

    366. How to buy farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company

    367. How to choose the best lists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richey, S. (author / Progressive Farmer, Birmingham, AL) and Progressive Farmer, Birmingham, AL
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01038
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 72
    Notes:
    AgComm Teaching

    368. How to design and implement an environmental awareness campaign: teacher's handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Handbook
    Publication Date:
    1994-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08028
    Notes:
    John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 79 pages.

    369. How to design and implement an environmental awareness campaign: teacher's handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author) and Woods, John L. (author)
    Format:
    Handbook
    Publication Date:
    1996-03
    Published:
    International: Chemonics International, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D09323
    Notes:
    John L. Woods Collection, 68 pages., A how-to manual for designing and implementing effective communications campaigns.

    370. How to design and implement an environmental awareness campaign: worksheets for designing campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Handbook
    Publication Date:
    1994
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08029
    Notes:
    John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 78 pages.

    371. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    372. How to get involved in the planning stages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Barry W. (author / Department Head, Agricultural Communications, Texas A&M University)
    Format:
    Conference paper
    Publication Date:
    1990
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08193
    Notes:
    Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 93-97.

    373. How to make a grand champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 22-23
    Notes:
    Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

    375. How to win friends and influence people in the digital age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carnegie, Dale and Associates (author) and Cole, Brent (author)
    Format:
    Book
    Publication Date:
    2012
    Published:
    USA: Simon and Schuster Paperbacks, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
    Notes:
    245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.

    382. Impact of the Make Healthy Normal mass media campaign (phase 1) on knowledge, attitudes and behaviours: a cohort study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
    Format:
    Journal article
    Publication Date:
    2018-06
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
    Journal Title:
    Australian and New Zealand Journal of Public Health
    Journal Title Details:
    42(3) : 269-278
    Notes:
    8 pages.

    383. Implementing communication in development projects: new directions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ray, Howard E. (author)
    Format:
    Conference proceedings
    Publication Date:
    1987-06-02
    Published:
    USA: Association of U.S. University Directors of International Agricultural Programs
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13874
    Notes:
    15 p., Agricultural development: systems and communications, held at: University of Rhode Island, Galilee, Rhode Island, June 2-4. 1987

    384. Implementing strategic extension campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adhikarya, Ronny (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19797
    Notes:
    Pages 83-92 in Burton E. Swanson, Robert P. Bentz and Andrew J. Sofranko (eds.), Improving agricultural extension: a reference manual. Food and Agriculture Organization of the United Nations, Rome, Italy. 220 pages.

    385. Improving label reading via motivation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / Department of Agricultural Communications, University of Illinois)
    Format:
    unknown
    Publication Date:
    1974-06-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22907
    Notes:
    In Proceedings of the First National Symposium on Pesticide Labeling, Part 1: Presentations. Proceedings held June 3-4, 1974, in Washington, D.C.

    386. Improving user attitude toward and readership of pesticide labels: a summary report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.E. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Report
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00305
    Notes:
    AgComm Teaching, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign, Agricultural Communications Research Report 26, 26p, Dec 1973.

    387. Improving user attitudes toward and readership of pesticide labels : a summary report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
    Format:
    Report
    Publication Date:
    1972-08
    Published:
    USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20854
    Notes:
    3 copies: 2 bound, 1 unbound, 48 pages

    388. Improving user attitudes toward and readership of pesticide labels, Subreport III, Effects of a planned information campaign on audience knowledge of and attitudes toward the pesticide label and the safe use of pesticides

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
    Format:
    Report
    Publication Date:
    1972-08
    Published:
    USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20856
    Notes:
    123 pages

    389. In search of cultural sensitivity and inclusiveness: communication strategies used in rural HIV prevention campaigns designed for African Americans

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Roger (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23261
    Journal Title:
    Health Communication
    Journal Title Details:
    10(1) : 65-85

    390. Incorporating viral marketing elements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA: Agricultural Relations Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23226
    Journal Title:
    ARCLight
    Notes:
    Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.

    393. Influencing the health of a community

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matthews, C.M.E. (author)
    Format:
    Book chapter
    Publication Date:
    1982
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17114
    Notes:
    Pages 139-154 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley &amp; Sons, Chichester. 336 pages.

    395. Information, education and communication planning: eight state-of-the-art principles

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Middleton, John (author)
    Format:
    Journal article
    Publication Date:
    1983-12
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16545
    Journal Title:
    Development Communication Report
    Journal Title Details:
    44 : 6-7

    400. Integrated marketing communications in the Australian and New Zealand wine industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262