Baharanyi, Ntam (author), Nii, Tackie (author), Pierce, Atheal (author), Woolery, Cecil (author), and The George Washington Carver Agricultural Experimental Station, Tuskegee University, Tuskegee, AL
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07908
Notes:
search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 4
Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:
Book
Publication Date:
1991
Published:
USA: Lowell Press, Inc., Kansas City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:
197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."
Baker, Harold R. (author), Forest, Laverne B. (author), and Forest: Professor and Program Development and Evaluation Specialist, University of Wisconsin, Madison, WI; Baker: Professor of Extension, Division of Extension and Community Relations, University of Saskatchewan, Saskatoon, Canada
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07363
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 86-99
Alston, Julian M. (author) and Parks, Joanna C. (author)
Format:
Paper
Publication Date:
2012-02
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
Notes:
Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.
Dickert-Conlin, Stacy (author), Fitzpatrick, Katie (author), and Tiehen, Laura (author)
Format:
Poster
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00232
Notes:
Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 5 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00686
Notes:
Pages 171-174 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35842
Notes:
Pages 283-285 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Knecht, T.W. (author), Weiner, L.H. (author), and Department of Agricultural Communications, North Carolina State University; Department of Agricultural Communications, North Carolina State University
Format:
Conference paper
Publication Date:
1997
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08795
Notes:
Agricultural Communicators in Education 1997 Conference, Cleveland, Ohio, July 12-16, 1997
Makwaeba, Ishmael M. (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24931
Notes:
Chapter 13 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35835
Notes:
Pages 49-68 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
Notes:
Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.
Moss, G.R. (author / Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand) and Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand
Format:
Guide
Publication Date:
1980
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01081
Notes:
AgComm Teaching, Wellington, New Zealand : Media Services, Ministry of Agriculture and Fisheries, 1980. 2 p. (AgLink, Administration & Extension, AE 31)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17045
Notes:
In Thomas E. Backer and Everett M. Rogers (eds.), Organizational aspects of health communication campaigns: what works? Sage Publications, Newbury Park. 249 pages.
van Weerd, Merlijn (author), van Boven, Gwen (author), van der Ploeg, Jan (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24934
Notes:
Chapter 16 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Worden, John K. (author) and Flynn, Brian S. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29532
Notes:
Pages 23-33 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.
Wilkins, Kayla M. (author), Fischer, Laura Gorham (author), and Meyers, Courtney (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08154
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference, Mobile, Alabama, February 4-7, 2017. 22 pages.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96
Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
Notes:
Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.
This is part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&Poultry magazine."
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
Dahl, Delbert T. (author / Cooperative Extension Service, University of Illinois at Urbana-Champaign) and Cooperative Extension Service, University of Illinois at Urbana-Champaign
Format:
Guide
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08860
Kugler, Lisbet (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24945
Notes:
Chapter 29 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
