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    301. First Water: securing supply, celebrating progress, salvaging reputations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02932
    Notes:
    International Public Relations Association. Article 832. 4 pages., Case study of an award-winning public relations campaign involving water services in Queensland, Australia.

    306. Food and fuel campaign RFP

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glover Park Group, Washington, D.C.
    Format:
    Proposal
    Publication Date:
    2008-03-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
    Notes:
    21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

    311. Forest Resources and Technologies (FOREST) Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Plan
    Publication Date:
    2003-04
    Published:
    Russia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08062
    Notes:
    John L. Woods Collection, Communication strategy (12 pages) and sample materials for this project funded by the U.S. Agency for International Development. English and Russian languages. Second Update - April 2003.

    312. Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Jennifer (author), Bellows, Laura (author), Gould, Susan Martin (author), and Auld, Garry (author)
    Format:
    Abstract
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29526
    Journal Title:
    Journal of Community Health
    Journal Title Details:
    33(3) : 169-178
    Notes:
    Via Ebscohost.com. 2 pages.

    314. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    316. Fueling consumer acceptance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

    320. Generic advertising wearout: the case of the New York City fluid milk campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author)
    Format:
    Journal article
    Publication Date:
    1996-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    21(2) : 199-209
    Notes:
    Cites evidence of wearout.

    322. Get a jump on success with pre-season sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Department of Agricultural Economics) and Purdue University, Department of Agricultural Economics
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(2) : 32, 34
    Notes:
    AgComm Teaching

    324. Giant products supported by GIANT promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sisk, Samantha (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

    325. Global World Hunger Relief Week

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
    Notes:
    International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.

    330. Good to be real: beef promotion for girls has far-reaching effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 62-63
    Notes:
    Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

    331. Got milk? becomes work of art: Copia features iconic ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

    332. Got milk?: the book

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mauning, Jeff (author)
    Format:
    Book
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
    Journal Title Details:
    197 pages
    Notes:
    Prima Publishing, Rocklin, CA.

    333. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    335. GreenCOM Egypt III Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    1997-1999
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08064
    Notes:
    John L. Woods Collection, Case file for a project supported by the U.S. Agency for International Development and coordinated with the Ministry of Public Works and Water Resources, Egypt. Conducted by the Academy for Educational Development and Chemonics International, Inc., Washington, D.C. Contains baseline research reports, communications and project strategies, materials produced, results and impact summaries. File includes 17 reports and folders containing materials, plus two CDs., Comprehensive case report, including assessment of results.

    336. Greenpeace's food fight: a former German journalist directs a global campaign against genetically modified food as it turns its sights on North America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tam, Pauline (author)
    Format:
    Newspaper
    Publication Date:
    2000-01-05
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10641
    Journal Title Details:
    <4 pages>
    Notes:
    The Ottawa Citizen, January 5, Canada

    337. Grocery Manufacturers Assocation request for proposal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grocery Manufacturers Association, Washington, D.C.
    Format:
    Report
    Publication Date:
    2007-03-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27775
    Notes:
    4 pages., Seeks outside public relations counsel to help the Association deliver industry messages on bio-fuels impacts to the media and encourage legislative and regulatory goals related to bio-fuels.

    338. Growing more rice in Sierra Leone: baseline survey guides media campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coldevin, Gary O. (author / Director of Graduate Programs in Educational Technology, Concordia University, Montreal, Canada) and Director of Graduate Programs in Educational Technology, Concordia University, Montreal, Canada
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04506
    Journal Title:
    Development Communication Report
    Journal Title Details:
    46 : 3-4, 14

    339. Guest Editor Glenn Mayo, the no nonsense exec vp for Fletcher/Mayo/Associates talks about agrimarketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    unknown
    Publication Date:
    1983-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09622
    Journal Title:
    Marketing and Media Decisions
    Notes:
    Nine-page section in the magazine., Perspectives on the food and fiber sector of society, agricultural advertising, rural media, advertising techniques, audience understanding and other aspects.

    340. Guia para la planificacion de la comunicacion en apoyo a campanas de desarrollo rural [Guidelines for planning communication support for rural development campaigns]

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Assifi, Najib M. (author) and French, James H. (author)
    Format:
    Guide
    Language:
    Spanish
    Publication Date:
    1986-04
    Published:
    Costa Rica
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D08005
    Notes:
    John L. Woods Collection, Serie Tecnica, Manual Tecnico No. 5. Centro Agronomico Tropical de Investigacion y Ensenanza, Programa de Produccion y Desarrollo Agropecuario Sostenido, Area de Produccion Forestal y Agroforestal, Turrialba, Costa Rica. Ring binder containing guidelines and resources for self-instruction or group instruction. 97 pages.

    341. Guidelines : advertising and promotion of farm products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dailey, Edward (author / Extension Economist, Purdue University, Lafayette, IN) and Extension Economist, Purdue University, Lafayette, IN
    Format:
    Report
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05436
    Notes:
    AgComm teaching, Evans, Lafayette, IN : Cooperative Extension Service, Purdue University, 1964. 113 p. (Extension Circular 530)

    349. Help: a European public health brand in the making?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
    Notes:
    Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.