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    Start Over Subject Term campaign planning

    303. Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's Forest Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abbott, Eric A. (author), Ukhanova, Tatyana (author), Liamets, Ludmila (author), and Gouverniuk, Kate (author)
    Format:
    Conference paper
    Publication Date:
    2002-08-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13994
    Notes:
    16 p., Paper presented at the Agricultural Communicators in Education (ACE) Conference, Savannah, Georgia, USA. August 17-21,.2002

    304. The other side of the story: how a campaign featuring real hog farmers aims to dispel negative attitudes toward pork production

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vidoczy, Jim (author)
    Format:
    Magazine article
    Publication Date:
    2002-08-12
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15518
    Journal Title:
    Marketing Magazine
    Journal Title Details:
    August 2002: 16
    Notes:
    2 p

    310. Planning and analyzing agricultural media: a lesson plan for new agricultural media planners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dolinky, Mel (author)
    Format:
    Manuscript
    Publication Date:
    2002-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00183
    Notes:
    31 pages., Manuscript prepared for the National Association of Farm Broadcasters on buying farm radio.

    318. A communication strategy for small farmer development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Laubscher, J. (author), Marincowitz, G.J.O. (author), and Viljoen, H.C. (author)
    Format:
    Abstract
    Publication Date:
    2002
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29679
    Journal Title:
    South African Journal of Agricultural Extension
    Journal Title Details:
    31
    Notes:
    Via African Journals Online.

    319. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snyder, Leslie B. (author) and Hamilton, Mark A. (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29536
    Notes:
    Pages 257-283 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    322. Development communication campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snyder, Leslie B. (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14199
    Notes:
    Chapter 25 in William B. Gudykunst and Bella Mody (eds.), Handbook of international and intercultural communication, second edition. Sage Publications, Thousand Oaks, CA. 606 pages.

    323. Evaluation design for public health communication programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hornik, Robert C. (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19619
    Notes:
    Pages 385-405 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    324. Farm safety issues in Old Order Anabaptist communities: unique aspects and innovative intervention strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, P.J. (author) and Field, W.E. (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14772
    Journal Title:
    Journal of Agricultural Safety and Health
    Journal Title Details:
    8(1) : 67-81

    325. Long-term effectiveness of the early mass media led anti-smoking campaigns in Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, John P. (author), Macaskill, Petra (author), and Hill, David (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29533
    Notes:
    Pages 57-70 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    327. Planning and implementing a national campaign: two campaigns by the National Farmers Union

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rayner, Simon (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16957
    Notes:
    Pages 61-69 in Hans-Dieter Klingemann and Andrea Rommele (eds.), Public information campaigns and opinion research: a handbook for the student and practitioner. Sage Publications, London. 193 pages.

    331. The California tobacco control program: a long-term health communication project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, John P. (author), Emery, Sherry (author), and Gilpin, Elizabeth (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19618
    Notes:
    Pages 97-114 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    332. The impact of anti-smoking media campaigns on progression to established smoking: results of a longitudinal youth study in Massachusetts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Siegel, Michael (author) and Biener, Lois (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29535
    Notes:
    Pages 115-130 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    333. Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's forest project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abbott, Eric A. (author), Ukhanova, Tatyana (author), Liamets, Ludmila (author), and Gouverniuk, Kate (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Russia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20426
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    86(4) : 7-16

    334. Using mass media to prevent cigarette smoking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Worden, John K. (author) and Flynn, Brian S. (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29532
    Notes:
    Pages 23-33 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    346. Farmland's 'support trade' campaign wins Eaheart this year's founders' award

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmidt, Sarah (author)
    Format:
    Newsletter
    Publication Date:
    2001-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11944
    Journal Title:
    ARCLight
    Journal Title Details:
    <48(4): 1-4>
    Notes:
    Agricultural Relations Council (ARC), Overland Park, KS