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    502. Opinion formation on environmental protection: understanding the origins of attitudes toward resource enhancement and protection in Iowa

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    503. Opportunity: made possible by Nexera: a premium end-use product results in groundbreaking work for agency AdFarm and client Dow AgroSciences Canada

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    506. Organizing for publicity

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    508. Out with the old and in with the new: or, why would we want to trade horses anyway?

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    510. Overcoming barriers to adoption of water-quality BMPs in Kansas: an initial assessment

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    511. PR takes the sting out of a nasty little problem

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    512. Pandemic influenza communications campaign: health minister launches one-stop pandemic influenza web site and new information resources for Canadians

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    514. Participatory communication strategy design: a handbook

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    515. Peanuts and pandas: marketing Georgia agriculture to urban audiences

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    520. Picture, print and promote! : discussion tools for the Pan African Rinderpest campaign : guide for planning, production and use

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    521. Pink power: Baldwin EMC shines light on those in the fight

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    522. Planning and analyzing agricultural media: a lesson plan for new agricultural media planners

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    524. Planning and implementing a national campaign: two campaigns by the National Farmers Union

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    526. Planning extension campaigns

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    529. Population education and media software

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    531. Practical and (almost) easy self-promotion & marketing

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    532. Preliminary design for an agricultural communications project: Jordan's agricultural information system

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    534. Principles for bridging the image gap

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    538. Project EverGreen: generating millions of consumer impressions without spending millions of dollars

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    539. Project communication strategy

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    540. Project in Development and the Environment (PRIDE)

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    542. Promoting fruit and vegetable consumption in different lifestyle groups: recommendations for program development based on behavioral research and consumer media data

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    543. Promoting protection through pride

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    544. Promoting the college of agriculture in the urban television markets of Washington, D.C. and Baltimore, Maryland

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    545. Promotion plans and recommendations

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    548. Protected area communication, education and public awareness: the case of the Every River Has Its People Project, Botswana

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    550. Public communication campaigns

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    553. Public relations as communication campaign

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    554. Public relations aspects of agricultural waste management

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    555. Public relations lessons from the tobacco industry

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    556. Public relations or peasantry

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    559. Publicizing the event

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    560. Publics, audiences and market segments: segmentation principles for campaigns

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    562. Purina Pro Plan's "everyday heroes" campaign is a winner

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    563. Putting policy into health communication: the role of media advocacy

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    567. Radio in support of women's empowerment for child survival protection and development in India

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    571. Reaching Florida urban opinion leaders

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    572. Reaching and teaching : a study in audience targeting

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    577. Removing trans fat from America's menu

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    582. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

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    583. Responding to practice and affecting policy : the experience of the Madelena-3 project in Central America

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    585. Reviewing the departmental review

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    588. Risk communication : a handbook for communicating environmental, safety, and health risks

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    590. Role of rural communication in fertilizer promotion

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    591. Role of the public in Forest Service land-use decisions - 2

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    592. Romancing the brand: the power of advertising and how to use it

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    594. ST. REGIS Paper Company

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    595. Safe farm: the impact of an Iowa public information campaign

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    596. Sales, goodwill built on the road

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    599. Science-based TV spots: educating the public about forestry

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    600. Science-based TV spots: educating the public about forestry

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