Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19724
Notes:
James E. Grunig Collection, Pages 199-228 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages
Hornik, Robert (author / Annenberg School of Communications, University of Pennsylvania, Philadelphia, PA)
Format:
Book chapter
Publication Date:
1989
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19722
Notes:
Pages 113-137 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages. (Sage Annual Reviews of Communication Research, Vol. 18).
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96
Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."
Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
Abbott, Eric A. (author / Iowa State University), John L. Woods (author / University of Illinois), and Abawi, George S. (author / Cornell University)
Format:
Proposal
Publication Date:
1987-04-20
Published:
Jordan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D09981
Notes:
From files of the Agricultural Communications Program, University of Illinois. Project implemented by the Communication for Technology Transfer in Agriculture (CTTA) Project in cooperation with the National Center for Agricultural Research and Technology Transfer, Highland Agricultural Development Project, and the U.S. Agency for International Development/Jordan.
