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201. Community partnership strategies in health campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bracht, Neil (author)
Format:: Book chapter
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35867
Notes:: Pages 323-342 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

202. Community power and leadership analysis in lifestyle campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Viswanath, K. (author), Finnegan, James R. Jr. (author), and Bracht, Neil (author)
Format:: Book chapter
Publication Date:: 1989
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19720
Notes:: Pages 54-84 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages

203. Comparative synthesis of mass media health behavior campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Backer, Thomas E. (author / Human Interaction Research Institute)
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22543
Journal Title:: Knowledge: Creation, Diffusion, Utilization
Journal Title Details:: 11(3) : 315-329

204. Competencies of the agricultural extension officers regarding selection and use of extension methods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sandhu, N.S. (author) and Sangha, G.S. (author)
Format:: Journal article
Publication Date:: 1980
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00530
Journal Title:: Indian Journal of Extension Education
Journal Title Details:: 16 (3/4) : 43-45
Notes:: AgComm Teaching

205. Complete publicity boosts pig project enrollment by 10,000

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1936-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18177
Journal Title:: AAACE
Journal Title Details:: 18 (4) : 12-13

206. Constraints on the communication planning process

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hancock, Alan (author)
Format:: Book chapter
Publication Date:: 1977-09
Published:: Thailand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17241
Notes:: Pages 337-363 in Syed A. Rahim and John Middleton (eds.), Perspectives in communication policy and planning. Communication Monographs No. 3. East-West Center, East-West Communication Institute, Honolulu, Hawaii. 363 pages.

207. Consumer marketing: California raisins launch new campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedwell, Kim (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25102
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 37-38

208. Consumer perceptions of trust, risk and credibility of plant biotechnology advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irani, Tracy (author / University of Florida) and Sinclair, Janas (author)
Format:: Paper
Publication Date:: 2003-06-13
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17960
Notes:: 20 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003

209. Consumers' perspectives on water issues: directions for educational campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeLorme, D.E. (author), Hagen, S.C. (author), and Stout, I.J. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19844
Journal Title:: Journal of Environmental Education
Journal Title Details:: 34(2) : 28-35

210. Contraceptive social marketing: lessons from experience

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 1985-07
Published:: International: Population Information Program, John Hopkins University, Baltimore, Maryland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30036
Notes:: Population Reports, Series J, Number 30. 39 pages.

211. Conversation starter: electric co-op makes members' voices heard on climate-change legislation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rosier, Amy (author)
Format:: Journal article
Publication Date:: 2010-08
Published:: USA: Cooperative Communicators Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30437
Journal Title:: CCA Communique
Journal Title Details:: : 5-7
Notes:: Via online issue. 3 pages.

212. Corporate campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kernellu, Kiran (author)
Format:: Article
Publication Date:: 2002-09-03
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15560
Notes:: 2 p., Lean Trimmings

213. Correlates of integrated marketing communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Low, G.S. (author)
Format:: Journal article
Publication Date:: 2000-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
Journal Title:: Journal of Advertising Research
Journal Title Details:: 40(3) : 27-39
Notes:: Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.

214. Cost-effectiveness of a ROPS [rollover protection structures] social marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sorensen, J.A. (author), Jenkins, P. (author), Bayes, B. (author), Clark, S. (author), and May, J.J. (author)
Format:: Journal article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05951
Journal Title:: Journal of Agricultural Safety and Health
Journal Title Details:: 16(1) : 31-40

215. Cotton Inc. tailors ads to win over youth

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cardona, Mercedes M. (author)
Format:: Journal article
Publication Date:: 1999-05-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21563
Journal Title:: Advertising Age
Journal Title Details:: 70(20) : 12

216. Council for Biotechnology Information: "We need to reach the gatekeeper"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Magazine article
Publication Date:: 2001-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12026
Journal Title:: Agri Marketing
Journal Title Details:: 39(4) : 70-71

217. Cowboy wisdom hits the airwaves

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Journal article
Publication Date:: 2008-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28354
Journal Title:: Agri Marketing
Journal Title Details:: 46(8) : 34
Notes:: Posted at http://www.agrimarketing.com

218. Creating a reputation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Houghton, Frederick E. (author / Editor, Holstein-Friesian Register)
Format:: Journal article
Publication Date:: 1904-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15342
Journal Title:: Agricultural Advertising
Journal Title Details:: 11(9) : 37-40

219. Creating a winner, results

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 20-21
Notes:: Case report about the "Best of Show" advertising campaign in the NAMA recognition program.

220. Creating brand identity creates demand for a commodity

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 34, 36
Notes:: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

221. Creating fear in a risky world: generating effective health risk messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stephenson, Michael T. (author) and Witte, Kim (author)
Format:: Book chapter
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
Notes:: Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

223. Crisis communications: a casebook approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fearn-Banks, Kathleen (author)
Format:: Book
Publication Date:: 2011
Published:: USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
Notes:: Fourth edition. 383 pages.

224. Crisis response & communication planning MANUAL

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eales, James S. (author) and Powell, Douglas (author)
Format:: Manual
Publication Date:: 1999-06
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10475
Journal Title Details:: 17 pages
Notes:: Department of Plant Agriculture, Crop Science Division, University of Guelph, Guelph, ON, Canada, from Agri Food Risk Management and Communication Website.

225. Crisis response & communication planning manual and workbook

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Douglas (author) and Grant, Sarah E. (author)
Format:: Conference paper
Publication Date:: 2000
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10704
Journal Title Details:: 50 page
Notes:: Prepared for the Ontario Ministry of Agriculture, Food and Rural Affairs

226. Crisis response & communication planning workbook

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Douglas (author) and Grant, Sarah E. (author)
Format:: work plan
Publication Date:: 1999-06
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10474
Journal Title Details:: 31 pages
Notes:: Department of Plant Agriculture, Crop Science Division, University of Guelph, Guelph, ON, Canada, from Agri Food Risk Management and Communication Website.

227. Crisis response on the farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02924
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 22-23
Notes:: Case report of "Best of Show" public relations entry in the NAMA recognition program.

228. Critical premises concerning guidelines for successful information campaigns in developing democracies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carrell, B.J. (author) and Newsom, D.A. (author)
Format:: Journal article
Publication Date:: 1989
Published:: International: National Council of Development Communication, Varanasi, India.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14385
Journal Title:: Interaction
Journal Title Details:: 7(1-2) : 97-111

229. Cutting down the advertising appropriation

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1908-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16357
Journal Title:: Agricultural Advertising
Journal Title Details:: 20(1) : 35-37

230. December: an important month for farmers and agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00785
Journal Title:: Agri Marketing
Journal Title Details:: 19(11): 36
Notes:: AgComm Teaching

231. Deconstructing the agricultural biotechnology protest industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrne, Jay (author)
Format:: Book chapter
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26973
Notes:: Pages 144-162 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages.

232. Deed vs. words: can public relations help?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Darrow, Richard W. (author)
Format:: Presentation
Publication Date:: 1973
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:: Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st

233. Department of agricultural college editors

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1918-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16915
Journal Title:: Agricultural Advertising
Journal Title Details:: 30(11) : 46,48

234. Designing effective messages for microbial food safety hazards

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
Format:: Abstract
Publication Date:: 2009-05-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
Journal Title:: Food Control
Notes:: Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

235. Designing health communication campaigns: what works?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Everett M. (author), Backer, Thomas E. (author), and Soprory, Pradeep (author)
Format:: Book
Publication Date:: 1992
Published:: International: Sage Publications, Newbury Park, CA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14451
Notes:: 181 pages

236. Designing health messages: approaches from communication theory and public health practice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parrott, Roxanne (author) and Mailbach, Edward (author)
Format:: Book
Publication Date:: 1995
Published:: USA: Sage Publications, Thousand Oaks, CA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14450
Notes:: 304 pages

237. Dethroning the click-through king

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota
Format:: Commentary
Publication Date:: 2012-06-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00393
Notes:: Via website. 2 pages.

238. Developing a public relations program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mellor, D.K. (author)
Format:: Journal article
Publication Date:: 1975
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00005
Journal Title:: Agricultural Education Magazine
Journal Title Details:: 47(10): 224
Notes:: Phase 1

239. Developing a useful marketing plan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Block, D.W. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09918
Journal Title:: Rural Enterprise
Journal Title Details:: 6(3) : 6-8

240. Developing an institutional marketing program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Poucher, D.W. (author)
Format:: Paper
Publication Date:: 2002-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13756
Notes:: 5 p., Paper presented to the Southern Association of Agricultural Scientists, Agricultural Communications Section, Orlano, FL, February 2002

241. Developing support for protected areas through a conservation education project and centre - India case study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mahajan, Prashant (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:: Proceedings
Publication Date:: 2003-09-07
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24938
Notes:: Chapter 21 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.

242. Developing sustainable agricultural technologies with rural women in Jamaica: a participatory media approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Protz, Maria (author)
Format:: Paper
Publication Date:: 1998-12-11
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: C11349
Journal Title Details:: 6 pages
Notes:: Sustainable Development Department, Food and Agricultural Organization of the United Nations (FAO), Rome, Italy.

243. Developing the responsive campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elanco Products Company (author)
Format:: Magazine article
Publication Date:: 1970-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15614
Journal Title:: New Agriculture
Journal Title Details:: Summer/1970: pp 13-16, 22
Notes:: 4 p.

244. Development and evaluation of a risk-communication campaign on salmonellosis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Neresini, Federico (author), Tiozzo, Barbara (author), Mari, Silvi (author), Magaudda, Paolo (author), Arzenton, Valerie (author), Capozza, Dora (author), and Ravarotto, Licia (author)
Format:: Journal article
Publication Date:: 2011
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35709
Journal Title:: Food Control
Journal Title Details:: 22 : 109-117

245. Development and mass communication: effective use of the mass media in rural (or inner-city) development

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moemeka, Andrew A. (author)
Format:: Book chapter
Publication Date:: 2000
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
Notes:: Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.

246. Development communication campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Snyder, Leslie B. (author)
Format:: Book chapter
Publication Date:: 2003
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21632
Notes:: Pages 167-188 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.

247. Development communication campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Snyder, Leslie B. (author)
Format:: Book chapter
Publication Date:: 2002
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14199
Notes:: Chapter 25 in William B. Gudykunst and Bella Mody (eds.), Handbook of international and intercultural communication, second edition. Sage Publications, Thousand Oaks, CA. 606 pages.

248. Diageo and Anheuser-Busch join alcohol brands pivoting to free sanitizer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Griner, David (author)
Format:: Online article
Publication Date:: 2020-03-23
Published:: United States: AdAge
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11489
Notes:: 1 page., via online periodical

249. Dilemmas in Country X: candid discussions about failures

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1979-04
Published:: International: Clearinghouse on Development Communication, Arlington, Virginia.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16600
Journal Title:: Development Communication Report
Journal Title Details:: 26 : 16+

250. Direct marketing for results

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Snowdon, G. (author / University of Illinois)
Format:: Conference paper
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08593
Notes:: 1996 U.S. Agricultural Communicators Congress. Washington, D.C.

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