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    81. Tools for effective communications: beginning a new nutrition conversation with consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Food Information Council, Washington, D.C.
    Format:
    Guide
    Publication Date:
    2010-04-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29962
    Notes:
    37 pages., Packet of resources for use in communicating about various aspects of food and nutrition.

    85. Cost-effectiveness of a ROPS [rollover protection structures] social marketing campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sorensen, J.A. (author), Jenkins, P. (author), Bayes, B. (author), Clark, S. (author), and May, J.J. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05951
    Journal Title:
    Journal of Agricultural Safety and Health
    Journal Title Details:
    16(1) : 31-40

    87. Battle lines: HSUS works to combine animals, politics and religion into campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blum, Martha (author)
    Format:
    Journal article
    Publication Date:
    2009-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29625
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(39) : A11
    Notes:
    Covering a speech about methods used by the Humane Society of the United States.

    90. Agriculture's consumer outreach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 24-25, 27
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

    91. USDA launches "Know your farmer, know your food" initiative to connect consumers with local producers to create new economic opportunities for communities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Department of Agriculture, Washington, D.C.
    Format:
    News release
    Publication Date:
    2009-09-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29747
    Notes:
    Posted at http://www.usda.gov, Release No. 0440.09. 2 pages.

    95. Bridging the media gap: where does an idea start?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Jeff (author)
    Format:
    PowerPoint
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29284
    Notes:
    Presentation at the Agricultural Media Summit, Fort Worth, Texas, August 4, 2009. 5 pages., Emphasizes that strategic communications planning should start with customers and prospects.

    96. Ag's new look: professor, students bring passion to "I Love Farmers" project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Otto, Jeannine (author)
    Format:
    Journal article
    Publication Date:
    2009-06-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29120
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(16) : B1
    Notes:
    Describes a campaign by agricultural communications students at California Polytechnic University at San Luis Obispo.

    97. At the root of all flu pandemics is the filth in which confined, stressed pigs and birds incubate disease

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    People for the Ethical Treatment of Animals
    Format:
    News release
    Publication Date:
    2009-06-12
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29170
    Notes:
    1 page., Describes plans of PETA to set up an exhibit on the steps of the Ohio statehouse.

    98. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    99. Making a "Big Foot" print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahlbeck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(5) : 35-36
    Notes:
    Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.