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    401. Integrated marketing success stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bulik, Beth Snyder (author) and Maddox, Kate (author)
    Format:
    Journal Article
    Publication Date:
    2004-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
    Journal Title:
    B to B
    Journal Title Details:
    89(6) : 20-23
    Notes:
    Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

    403. International media campaigns win victories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kidd, Dorothy (author) and Media Alliance, San Francisco, California.
    Format:
    Article
    Publication Date:
    2004-05-13
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24387
    Notes:
    Retrieved July 11, 2006, 5 pages., Includes a review of a London-based international campaign, Mcspotlight, countering charges of libeling McDonald's.

    404. Introducing WaterCOM: communication campaigns for today's water projects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Presentation
    Publication Date:
    No date
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08059
    Notes:
    John L. Woods Collection, Original set of visuals introducing a development assistance program service offered by Chemonics International, Inc., Washington, D. C. 13 visuals.

    406. Is this effective? A content analysis of online agricultural awareness campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Settle, Quisto (author), Goodwin, Joy N. (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Format:
    Abstract
    Publication Date:
    2012-06-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00616
    Notes:
    2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.

    409. It's now a laughing matter: the Texas agricultural extension service makes serious business out of humorous campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chenault, Edith A. (author) and Barbee, Beth (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11833
    Journal Title Details:
    4 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    410. Jordanian Aqaba Water Company (AWC) Project and GreenCom Egypt project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Packet
    Publication Date:
    2004-2005
    Published:
    Jordan/Egypt: Chemonics International, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07933
    Notes:
    John L. Woods Collection., Customer services and community relations campaign involved in privatization of a public utility. Case file includes trip reports, samples, case files and CD involving campaign planning, materials, evaluation and results. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U.S. Agency for International Development.

    412. Kitchen table interview: Grant Neds

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harper, Larry (author)
    Format:
    Journal article
    Publication Date:
    1981-03-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09621
    Journal Title:
    Missouri Ruralist
    Notes:
    Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.

    413. Know your target and aim for it; don't direct messages to the wrong audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21320
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[3] : 1-4

    415. Komili brings life to ancient Klazomanai

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2005
    Published:
    Turkey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
    Notes:
    International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.

    420. Las campanas en la extension agricola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spaven, J. (author)
    Format:
    Booklet
    Language:
    Spanish
    Publication Date:
    1957
    Published:
    Costa Rica: Publicacion micelanea 9, Publicacion del Servicio de Intercambio Cientifico del Instituto Interamericano de Ciencias Agricolas de la O. E. A., Turrialba, Costa Rica
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: C12068
    Notes:
    Francis C. Byrnes Collection, 24 p.

    422. Lessons from the Past: Perspectives for the Future

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clift, Elayne (author) and World Health Organization
    Format:
    Report
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28223
    Notes:
    Published in 2001. Posted online at http://www.who.int/reproductive-health/publications/RHR_01_22/information_education_communication_lessons_from_past.pdf

    427. Long-term effectiveness of the early mass media led anti-smoking campaigns in Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, John P. (author), Macaskill, Petra (author), and Hill, David (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29533
    Notes:
    Pages 57-70 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    428. Looking for answers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caratelli, Caryn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 28, 30
    Notes:
    "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

    429. Mail order advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15932
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(3) : 273-277
    Notes:
    Extracts from an address delivered before the Central Y.M.C.A. advertising class, Chicago, Illinois.

    433. Making TV ads work for your client

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fink, S. (author / Fletcher/Mayo/Associates Inc., St. Joseph, MO) and Fletcher/Mayo/Associates Inc., St. Joseph, MO
    Format:
    Journal article
    Publication Date:
    1985-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00924
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(6): 62-64, 66
    Notes:
    AgComm Teaching

    434. Making a "Big Foot" print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahlbeck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(5) : 35-36
    Notes:
    Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.

    439. Making up the farm paper list

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    441. Managing green issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Tom (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Palgrave Macmillan, Hampshire, England.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26732
    Notes:
    Second edition. 208 pages., Examines how companies can successfully manage controversial projects that have an impact on the environment.

    442. Market Access for Rural Development (MARD) Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Plan
    Publication Date:
    2001
    Published:
    Nepal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08061
    Notes:
    John L. Woods Collection, Communication strategy and Nutrition Program Fact Sheet for this U.S. Agency for International Development project in Nepal. Technical Report 96 (17 pages)and project packet (items not numbered). 2001.

    447. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2011-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    43(03) : 433-442

    450. Marron aquaculture strategic extension campaign -- an interim report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Machin, Daniel (author), Dearden, Mandy (author), and Lacey, Peter (author)
    Format:
    Article
    Publication Date:
    2003-11-26
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20080
    Notes:
    16 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003

    452. Mass media in Peru promotes "responsible parenthood"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brace, Judy (author) and Pareja, Reynaldo (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    Peru: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16532
    Journal Title:
    Development Communication Report
    Journal Title Details:
    50 (Summer) : 7,10

    453. Mass media in urban extension programming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author)
    Format:
    Speech
    Publication Date:
    1977-11-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10995
    Journal Title Details:
    20 pages
    Notes:
    Speech at Urban Home Economic Extension Workshop for counties with populations of 50,000 to 300,000 in Indiana, Michigan and Ohio. Indianapolis, Indiana, November 9, 1977

    454. May I take your order? marketing extension information in the commercial world

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Winn, Judy (author)
    Format:
    Conference paper
    Publication Date:
    2000-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10672
    Journal Title Details:
    5 page
    Notes:
    Presented to the Agricultural Communications Section of the Southern Association of Agricultural Scientists (SAAS), January 30-February 1 in Lexington, Kentucky.

    455. McDonald's All Day Breakfast launch: the strategic value of McDonald's supply chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCorkle, Kenneth C. (author)
    Format:
    Case study
    Publication Date:
    2017-09
    Published:
    USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
    Notes:
    No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.

    456. Measuring and evaluating levels of public awareness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poucher, Donald W. (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11824
    Journal Title Details:
    3 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    459. Measuring the effectiveness of an information campaign on soil testing in Bond County, Illinois

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sarbaugh, L.E. (author)
    Format:
    Research summary
    Publication Date:
    1960-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08401
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1959
    Notes:
    Page 79 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, College of Agriculture, University of Illinois, Urbana. 1959. 24 pages.

    460. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    461. Measuring the return on investment for advertising and other forms of marketing communications using an integrated marketing communications planning approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schultz, Don E. (author), Wang, Paul (author), and Medill School of Journalism, Northwestern University, Evanston, IL
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07638
    Notes:
    James F. Evans Collection, Mimeographed, 1993. 24 p. Paper presented at AEJMC Conference, Special Topics, Advertising Division, Kansas City., This paper presents a conceptual approach to measuring the ROI (return on investment) of various forms of marketing communications efforts for a product or service. It is based on a behavioral segmentation process using the Integrated Marketing Communications approach. The process includes the key strategic factors of customers, competitors and the company. The approach is suitable for any type of product or service for which some type of database information is available. A spreadsheet illustrates the process. (author)

    463. Media campaign for all seasons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alvarez, Ramiro C. (author)
    Format:
    Editorial
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10078
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 2
    Notes:
    This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of Agriculture staged for rice (Masagna 99). Calls for research.

    464. Media coverage and social movements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donohue, G.A. (author), Olien, C. N. (author), and Tichenor, Phillip J. (author)
    Format:
    Article
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14064
    Notes:
    Pages 139-163 in C.T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage, Newbury Park, CA. 306 pages.

    465. Meeting the press: a comprehensive media training program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author) and Kubitz, Linda (author)
    Format:
    Videotape and handbook
    Publication Date:
    2000-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11211
    Journal Title Details:
    videotape: 15 min; handbook: 61 pages.
    Notes:
    Institute of Food and Agricultural Science (IFAS), Extension, University of Florida

    475. Mobilizing a support base: the Michigan experience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bethel, Margaret A. (author)
    Format:
    Paper
    Publication Date:
    2005-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22259
    Notes:
    Presented at the conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, June 1, 2005. 4 pages.

    476. Monsanto and the Media: the news process regarding biotechnology

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Duhe', Sonya Forte (author)
    Format:
    Ph.D. Dissertation
    Publication Date:
    1993-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16081
    Notes:
    The copy in ACDC has only the content pages, findings, conclusions and implications sections of this document, 166 p., University of Missouri-Columbia

    483. Naked truth about animal rights

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guillermo, Kathy (author)
    Format:
    Article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
    Notes:
    International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).

    486. New Holland's future campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

    493. Nothing fishy going on here: the ethics of openness, culture, and strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sornes, Jan-Oddvar (author) and Browning, Larry Davis (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08348
    Notes:
    Pages 317-330 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    495. Now hear this

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    fenton Communications (author)
    Format:
    Research report
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13088
    Journal Title Details:
    19 pages
    Notes:
    Fenton Communications, Washington, D.C.

    497. Obtaining Funding to Lessen the Sting of the Fire Ant Problem in Texas: A Success Story in Effective Integrated Legislative Communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    James, L. (author), Chenault, E. (author), and Parsons, G. (author)
    Format:
    Conference proceedings
    Publication Date:
    1998-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10156
    Notes:
    Proceedings of the Ninety-Fifth Annual Meeting. Little Rock, Arkansas. Feb. 1-3, 1998. 4 p.

    499. On the campaign trail

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana, Illinois.
    Format:
    Article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23472
    Journal Title Details:
    : 11
    Notes:
    In occasional periodical, ACES Afield 2006, Describes an agricultural communications course, AgCom 320, at the University of Illinois. It is designed to help students learn to plan and manage education campaigns. Taught by Prof. Del Dahl as a "problem-solving course."