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    151. Branding regions and destinations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurzhals, Frank G. (author)
    Format:
    Article
    Publication Date:
    2007-12
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
    Notes:
    International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

    152. Communities in action: effecting change to water policy using ICTs (information and communication technologies) - a case study of Clean Ocean Foundation, Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Iacovino, Livia (author), Iacovino, Carlo (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
    Format:
    Paper
    Publication Date:
    2007-11-05
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35680
    Notes:
    Community Informatics Research Network (CIRN) Conference 2007, Prato, Italy, November 5-7, 2007. 11 pages.

    153. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    154. Fueling consumer acceptance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

    156. Biggest ever national celebration of British food

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2007-10-17
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
    Notes:
    Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."

    157. Building successful partnerships

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.

    158. Celebrating 75 years of service

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shuler, Leslie (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26443
    Journal Title:
    CCA News
    Journal Title Details:
    :3-4
    Notes:
    Describes planning for the 75th anniversary of a cooperative, CHS Inc.

    160. Sales, goodwill built on the road

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purnell, Rick (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 58-59
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

    161. Co-op pride? Show it off!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rueden, Jolene (author)
    Format:
    Journal article
    Publication Date:
    2007-08
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26076
    Journal Title:
    CCA News
    Journal Title Details:
    : 8-10

    163. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    164. CRN [Council for Responsible Nutrition] gives details on PR campaign aimed at consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Douad, Clarisse (author) and Nutra USA
    Format:
    Article
    Publication Date:
    2007-06-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26063
    Notes:
    Via NutriIngredients.com. 2 pages., "We want to promote the understanding that supplements are one of the smart lifestyle choices you can make."

    165. A look behind the campaign: NAMA's best of show - advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 44-45
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

    166. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giblin, Robert (author) and Redman-Steen, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 46-47
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

    167. Purina Pro Plan's "everyday heroes" campaign is a winner

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frys, Michelle (author) and McMillen, Molly (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 48-49
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

    168. Communicating environmental assurance in the Australian horticulture industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kellaway, Liz (author) and Sedger, Andrew (author)
    Format:
    Paper
    Publication Date:
    2007-05-14
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25773
    Notes:
    Proceedings of the 1st National EMS Forum, May 14-17, 2007, Toowoomba, Queensland. 4 pages.

    169. Agriculture creates cultures: a public education program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landwirtschaflicher Informationdienst LID, Bern, Switzerland
    Format:
    Case study
    Publication Date:
    2007-05
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
    Notes:
    Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.

    172. Grocery Manufacturers Assocation request for proposal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grocery Manufacturers Association, Washington, D.C.
    Format:
    Report
    Publication Date:
    2007-03-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27775
    Notes:
    4 pages., Seeks outside public relations counsel to help the Association deliver industry messages on bio-fuels impacts to the media and encourage legislative and regulatory goals related to bio-fuels.

    176. Managing green issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Tom (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Palgrave Macmillan, Hampshire, England.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26732
    Notes:
    Second edition. 208 pages., Examines how companies can successfully manage controversial projects that have an impact on the environment.

    178. Smoke, mirrors and hot air: how ExxonMobil uses Big Tobacco's tactics to manufacture uncertainty on climate science

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shulman, Seth (author), Abend, Kate (author), and Meyer, Alden (author)
    Format:
    Research report
    Publication Date:
    2007
    Published:
    USA: Union of Concerned Scientists, Cambridge, MA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11419
    Notes:
    68 pages., Introductory information and executive summary printed from the organization website. Full text available., The report described ExxonMobile as having "underwritten the most sophisticated and most successful disinformation campaign since the tobacco industry misled the public about the scientific evidence linking smoking to lung cancer and heart disease." Documentation described the company as having drawn upon four of the same tactics: manufactured uncertainty, information laundering, promoted scientific spokespeople, and attempt to shift the focus away from meaningful action.

    179. Naked truth about animal rights

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guillermo, Kathy (author)
    Format:
    Article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
    Notes:
    International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).

    180. Communications plan: planting the seed for a new way of thinking

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    182. What media directors want from ag media providers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    183. Looking for answers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caratelli, Caryn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 28, 30
    Notes:
    "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

    184. New Holland's future campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

    186. Pandemic influenza communications campaign: health minister launches one-stop pandemic influenza web site and new information resources for Canadians

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Public Health Agency of Canada.
    Format:
    News release
    Publication Date:
    2006-03-27
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23855
    Notes:
    2 pages., Describes a campaign that involves web-based information for the public, plus information distributed to doctors and pharmacists throughout Canada.

    187. Family fun with new foods: a parent component to the food friends social marketing campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bellows, Laura (author), Cole, Kathleen (author), and Gabel, Jennifer Anderson (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29521
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    38(2) : 123-124

    188. Fedex Corp. and the Christmas Tree Association join forces to bring real trees to real heroes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23842
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 38-39
    Notes:
    Describes a "Trees for Troops" program to provide real Christmas trees to military families in 17 locations nationwide.

    189. Avian influenza (AI): U.S. international efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Eric (author / Animal and Plant Health Inspection Service, U.S. Department of Agriculture)
    Format:
    Power Point
    Publication Date:
    2006-02-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23749
    Notes:
    Presented at 2006 Agricultural Outlook Forum sponsored by U.S. Department of Agriculture in Arlington, Virginia, February 16-17, 2006. 17 pages.

    190. Telling RTFC's story

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-02-02
    Published:
    USA: Cooperative Communicators Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23645
    Journal Title:
    CCA News
    Notes:
    3 pages., Summary of an award-winning communications effort by the Rural Telephone Finance Cooperative.

    193. "Call 'em like we see 'em" Responding to unfair and unethical charges

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
    Notes:
    Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    195. Deconstructing the agricultural biotechnology protest industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrne, Jay (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26973
    Notes:
    Pages 144-162 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages.

    196. Nothing fishy going on here: the ethics of openness, culture, and strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sornes, Jan-Oddvar (author) and Browning, Larry Davis (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08348
    Notes:
    Pages 317-330 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    197. On the campaign trail

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana, Illinois.
    Format:
    Article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23472
    Journal Title Details:
    : 11
    Notes:
    In occasional periodical, ACES Afield 2006, Describes an agricultural communications course, AgCom 320, at the University of Illinois. It is designed to help students learn to plan and manage education campaigns. Taught by Prof. Del Dahl as a "problem-solving course."

    199. Project EverGreen: generating millions of consumer impressions without spending millions of dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 58-59
    Notes:
    Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.