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    301. First Water: securing supply, celebrating progress, salvaging reputations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02932
    Notes:
    International Public Relations Association. Article 832. 4 pages., Case study of an award-winning public relations campaign involving water services in Queensland, Australia.

    306. Food and fuel campaign RFP

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glover Park Group, Washington, D.C.
    Format:
    Proposal
    Publication Date:
    2008-03-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
    Notes:
    21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

    311. Forest Resources and Technologies (FOREST) Project

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Plan
    Publication Date:
    2003-04
    Published:
    Russia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08062
    Notes:
    John L. Woods Collection, Communication strategy (12 pages) and sample materials for this project funded by the U.S. Agency for International Development. English and Russian languages. Second Update - April 2003.

    312. Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Jennifer (author), Bellows, Laura (author), Gould, Susan Martin (author), and Auld, Garry (author)
    Format:
    Abstract
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29526
    Journal Title:
    Journal of Community Health
    Journal Title Details:
    33(3) : 169-178
    Notes:
    Via Ebscohost.com. 2 pages.

    314. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    316. Fueling consumer acceptance

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

    320. Generic advertising wearout: the case of the New York City fluid milk campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author)
    Format:
    Journal article
    Publication Date:
    1996-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    21(2) : 199-209
    Notes:
    Cites evidence of wearout.

    322. Get a jump on success with pre-season sales

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Department of Agricultural Economics) and Purdue University, Department of Agricultural Economics
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(2) : 32, 34
    Notes:
    AgComm Teaching

    324. Giant products supported by GIANT promotion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sisk, Samantha (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

    325. Global World Hunger Relief Week

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
    Notes:
    International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.

    330. Good to be real: beef promotion for girls has far-reaching effects

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 62-63
    Notes:
    Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

    331. Got milk? becomes work of art: Copia features iconic ad campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

    332. Got milk?: the book

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mauning, Jeff (author)
    Format:
    Book
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
    Journal Title Details:
    197 pages
    Notes:
    Prima Publishing, Rocklin, CA.

    333. Great advertising campaigns: how they achieve both creative and business objectives

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    335. GreenCOM Egypt III Project

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    1997-1999
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08064
    Notes:
    John L. Woods Collection, Case file for a project supported by the U.S. Agency for International Development and coordinated with the Ministry of Public Works and Water Resources, Egypt. Conducted by the Academy for Educational Development and Chemonics International, Inc., Washington, D.C. Contains baseline research reports, communications and project strategies, materials produced, results and impact summaries. File includes 17 reports and folders containing materials, plus two CDs., Comprehensive case report, including assessment of results.

    336. Greenpeace's food fight: a former German journalist directs a global campaign against genetically modified food as it turns its sights on North America

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tam, Pauline (author)
    Format:
    Newspaper
    Publication Date:
    2000-01-05
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10641
    Journal Title Details:
    <4 pages>
    Notes:
    The Ottawa Citizen, January 5, Canada

    337. Grocery Manufacturers Assocation request for proposal

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grocery Manufacturers Association, Washington, D.C.
    Format:
    Report
    Publication Date:
    2007-03-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27775
    Notes:
    4 pages., Seeks outside public relations counsel to help the Association deliver industry messages on bio-fuels impacts to the media and encourage legislative and regulatory goals related to bio-fuels.

    338. Growing more rice in Sierra Leone: baseline survey guides media campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coldevin, Gary O. (author / Director of Graduate Programs in Educational Technology, Concordia University, Montreal, Canada) and Director of Graduate Programs in Educational Technology, Concordia University, Montreal, Canada
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04506
    Journal Title:
    Development Communication Report
    Journal Title Details:
    46 : 3-4, 14

    339. Guest Editor Glenn Mayo, the no nonsense exec vp for Fletcher/Mayo/Associates talks about agrimarketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    unknown
    Publication Date:
    1983-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09622
    Journal Title:
    Marketing and Media Decisions
    Notes:
    Nine-page section in the magazine., Perspectives on the food and fiber sector of society, agricultural advertising, rural media, advertising techniques, audience understanding and other aspects.

    340. Guia para la planificacion de la comunicacion en apoyo a campanas de desarrollo rural [Guidelines for planning communication support for rural development campaigns]

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Assifi, Najib M. (author) and French, James H. (author)
    Format:
    Guide
    Language:
    Spanish
    Publication Date:
    1986-04
    Published:
    Costa Rica
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D08005
    Notes:
    John L. Woods Collection, Serie Tecnica, Manual Tecnico No. 5. Centro Agronomico Tropical de Investigacion y Ensenanza, Programa de Produccion y Desarrollo Agropecuario Sostenido, Area de Produccion Forestal y Agroforestal, Turrialba, Costa Rica. Ring binder containing guidelines and resources for self-instruction or group instruction. 97 pages.

    341. Guidelines : advertising and promotion of farm products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dailey, Edward (author / Extension Economist, Purdue University, Lafayette, IN) and Extension Economist, Purdue University, Lafayette, IN
    Format:
    Report
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05436
    Notes:
    AgComm teaching, Evans, Lafayette, IN : Cooperative Extension Service, Purdue University, 1964. 113 p. (Extension Circular 530)

    349. Help: a European public health brand in the making?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
    Notes:
    Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    352. Horrendous PR crises: what they did when the unthinkable happened

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moynihan, Lael M. (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21088
    Journal Title:
    Media History Digest
    Journal Title Details:
    8(1) : 19-25
    Notes:
    Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."

    355. How a state publicity campaign popularized conservation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holway, Christie P. (author)
    Format:
    Journal article
    Publication Date:
    1937-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17220
    Journal Title:
    Public Opinion Quarterly
    Journal Title Details:
    1(4) : 140-143
    Notes:
    Posted on: <a href="http://www.jstor.org/browse">http://www.jstor.org/browse</a> in Sociology Section

    358. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    52(1) : 87-95
    Notes:
    9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

    361. How effective are mediated health campaigns?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snyder, Leslie B. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35838
    Notes:
    Pages 181-190 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    362. How media techniques improve ad readership

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stuhlfaut, M. (author / Miller Meester Advertising Inc., Minneapolis) and Miller Meester Advertising Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00823
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(5) : 58, 60
    Notes:
    AgComm Teaching

    366. How to buy farm broadcasting

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company

    367. How to choose the best lists

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richey, S. (author / Progressive Farmer, Birmingham, AL) and Progressive Farmer, Birmingham, AL
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01038
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 72
    Notes:
    AgComm Teaching

    368. How to design and implement an environmental awareness campaign: teacher's handbook

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Handbook
    Publication Date:
    1994-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08028
    Notes:
    John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 79 pages.

    369. How to design and implement an environmental awareness campaign: teacher's handbook

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author) and Woods, John L. (author)
    Format:
    Handbook
    Publication Date:
    1996-03
    Published:
    International: Chemonics International, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D09323
    Notes:
    John L. Woods Collection, 68 pages., A how-to manual for designing and implementing effective communications campaigns.

    370. How to design and implement an environmental awareness campaign: worksheets for designing campaigns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Handbook
    Publication Date:
    1994
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08029
    Notes:
    John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 78 pages.

    371. How to develop international advertising campaigns that work: the example of the European food and beverage sector

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    372. How to get involved in the planning stages

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Barry W. (author / Department Head, Agricultural Communications, Texas A&M University)
    Format:
    Conference paper
    Publication Date:
    1990
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08193
    Notes:
    Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 93-97.

    373. How to make a grand champion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 22-23
    Notes:
    Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

    375. How to win friends and influence people in the digital age

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carnegie, Dale and Associates (author) and Cole, Brent (author)
    Format:
    Book
    Publication Date:
    2012
    Published:
    USA: Simon and Schuster Paperbacks, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
    Notes:
    245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.

    382. Impact of the Make Healthy Normal mass media campaign (phase 1) on knowledge, attitudes and behaviours: a cohort study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
    Format:
    Journal article
    Publication Date:
    2018-06
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
    Journal Title:
    Australian and New Zealand Journal of Public Health
    Journal Title Details:
    42(3) : 269-278
    Notes:
    8 pages.

    383. Implementing communication in development projects: new directions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ray, Howard E. (author)
    Format:
    Conference proceedings
    Publication Date:
    1987-06-02
    Published:
    USA: Association of U.S. University Directors of International Agricultural Programs
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13874
    Notes:
    15 p., Agricultural development: systems and communications, held at: University of Rhode Island, Galilee, Rhode Island, June 2-4. 1987

    384. Implementing strategic extension campaigns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adhikarya, Ronny (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19797
    Notes:
    Pages 83-92 in Burton E. Swanson, Robert P. Bentz and Andrew J. Sofranko (eds.), Improving agricultural extension: a reference manual. Food and Agriculture Organization of the United Nations, Rome, Italy. 220 pages.

    385. Improving label reading via motivation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / Department of Agricultural Communications, University of Illinois)
    Format:
    unknown
    Publication Date:
    1974-06-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22907
    Notes:
    In Proceedings of the First National Symposium on Pesticide Labeling, Part 1: Presentations. Proceedings held June 3-4, 1974, in Washington, D.C.

    386. Improving user attitude toward and readership of pesticide labels: a summary report

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.E. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Report
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00305
    Notes:
    AgComm Teaching, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign, Agricultural Communications Research Report 26, 26p, Dec 1973.

    387. Improving user attitudes toward and readership of pesticide labels : a summary report

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
    Format:
    Report
    Publication Date:
    1972-08
    Published:
    USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20854
    Notes:
    3 copies: 2 bound, 1 unbound, 48 pages

    388. Improving user attitudes toward and readership of pesticide labels, Subreport III, Effects of a planned information campaign on audience knowledge of and attitudes toward the pesticide label and the safe use of pesticides

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
    Format:
    Report
    Publication Date:
    1972-08
    Published:
    USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20856
    Notes:
    123 pages

    389. In search of cultural sensitivity and inclusiveness: communication strategies used in rural HIV prevention campaigns designed for African Americans

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Roger (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23261
    Journal Title:
    Health Communication
    Journal Title Details:
    10(1) : 65-85

    390. Incorporating viral marketing elements

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA: Agricultural Relations Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23226
    Journal Title:
    ARCLight
    Notes:
    Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.

    393. Influencing the health of a community

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matthews, C.M.E. (author)
    Format:
    Book chapter
    Publication Date:
    1982
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17114
    Notes:
    Pages 139-154 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley &amp; Sons, Chichester. 336 pages.

    395. Information, education and communication planning: eight state-of-the-art principles

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Middleton, John (author)
    Format:
    Journal article
    Publication Date:
    1983-12
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16545
    Journal Title:
    Development Communication Report
    Journal Title Details:
    44 : 6-7

    400. Integrated marketing communications in the Australian and New Zealand wine industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262