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    663. The Brady Co. hatches a winner : San Diego chicken creates marketing "coop" at poultry show

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Slayton, E.R. (author / Brady Co., Menomoee Falls, WI) and Brady Co., Menomoee Falls, WI
    Format:
    Journal article
    Publication Date:
    1985-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00906
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(8): 52-54
    Notes:
    AgComm Teaching

    664. The California tobacco control program: a long-term health communication project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, John P. (author), Emery, Sherry (author), and Gilpin, Elizabeth (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19618
    Notes:
    Pages 97-114 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    665. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."

    666. The Florida tomato committee's education and promotion program 2011-2016: an evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    VanSickle, John J. (author) and Zhang, Fangyi (author)
    Format:
    Research report
    Publication Date:
    2019-01-14
    Published:
    USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
    Notes:
    25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.

    668. The Republican rural press campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Casey, Ralph D. (author)
    Format:
    Journal article
    Publication Date:
    1941-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17222
    Journal Title:
    Public Opinion Quarterly
    Journal Title Details:
    5(1) : 130-132
    Notes:
    Posted on: <a href="http://www.jstor.org/browse">http://www.jstor.org/browse</a> in Sociology Section

    670. The Wizard of ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanley, David (author / Wizard of Ads, Inc.)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15943
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, .

    674. The application of risk communication to food standards and safety matters : report of a joint FAO/WHO expert consultation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Food and Agriculture Organization (author) and World Health Organization (author)
    Format:
    Research report
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11068
    Journal Title Details:
    40 pages
    Notes:
    Rome : World Health Organization ; Food and Agriculture Organization of the United Nations, 1999. FAO food and nutrition paper, 0254-4725.

    676. The best care in the air

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vick, Thomas J. (author)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15944
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Speaker emphasized organizational flexibility, market focus and integrity in marketing.

    680. The case for a two-step approach to agricultural campaign design

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ihm, Jennifer (author), Pena-y-Lillo, Macarena (author), Cooper, Katherine R. (author), Atouba, Yannick (author), Shumate, Michelle (author), Bello-Bravo, Julia (author), Ba, Niango Malick (author), Dabire-Binso, Clementine L. (author), and Pittendrigh, Barry Robert (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    Burkina Faso
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06328
    Journal Title:
    Journal of Agricultural and Food Information
    Journal Title Details:
    16 : 203-220