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    22. Building brands from the barn up: Heritage Acres finds success in local approach

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    23. Good to be real: beef promotion for girls has far-reaching effects

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    24. Thermometers slogan focus group study

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    25. A foundation stone in building agricultural productivity

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    26. Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

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    27. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    28. Guia para la planificacion de la comunicacion en apoyo a campanas de desarrollo rural [Guidelines for planning communication support for rural development campaigns]

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    29. Theory and principles of media health campaigns

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