Smith, William (author / Vice President and Associate Director of the Academy's International Division) and Vice President and Associate Director of the Academy's International Division
Format:
Journal article
Publication Date:
1982-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04488
Swanson, Harold B. (author / University of Minnesota - Department of Agricultural Journalism) and Leung, Kenneth W.Y. (author / University of Minnesota - Department of Agricultural Journalism)
Format:
Bibliography
Publication Date:
1978-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30371
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
Notes:
Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Notes:
Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Schwethelm-Munla, Andrea (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Lebanon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24933
Notes:
Chapter 15 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20484
Notes:
Pages 223-237 in Joe Smith (ed.), The Daily Globe: environmenal change, the public and the media. Earthscan Publications Ltd., London, England. 263 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29284
Notes:
Presentation at the Agricultural Media Summit, Fort Worth, Texas, August 4, 2009. 5 pages., Emphasizes that strategic communications planning should start with customers and prospects.
Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.
Gurung, Chandra P. (author), Shrestha, Neelima (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Nepal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24937
Notes:
Chapter 20 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Brightwell, E. (author), Miller, H. (author), and University of kentucky}University of kentucky
Format:
Conference paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08828
Notes:
The 93rd annual meeting of the Southern Association of Agricultural Scientists --Communications Section. Greensboro, North Carolina. February 4-7, 1996; p. 16-18
Spaven, J.W. (author / University of Vermont, College of Agriculture, Office of Information) and University of Vermont, College of Agriculture, Office of Information
Format:
Book
Publication Date:
Circa 1955
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 21 Document Number: B02331
Notes:
See also ID B02332, B02502;, Theodore Hutchcroft Collection, East Lansing, MI : National Project in Agricultural Communications(NPAC), [19-]. 24 p. (Number 3 in a Series)
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
