Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35867
Notes:
Pages 323-342 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Viswanath, K. (author), Finnegan, James R. Jr. (author), and Bracht, Neil (author)
Format:
Book chapter
Publication Date:
1989
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19720
Notes:
Pages 54-84 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17241
Notes:
Pages 337-363 in Syed A. Rahim and John Middleton (eds.), Perspectives in communication policy and planning. Communication Monographs No. 3. East-West Center, East-West Communication Institute, Honolulu, Hawaii. 363 pages.
Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.
Stephenson, Michael T. (author) and Witte, Kim (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
Notes:
Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Eales, James S. (author) and Powell, Douglas (author)
Format:
Manual
Publication Date:
1999-06
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10475
Journal Title Details:
17 pages
Notes:
Department of Plant Agriculture, Crop Science Division, University of Guelph, Guelph, ON, Canada, from Agri Food Risk Management and Communication Website.
Powell, Douglas (author) and Grant, Sarah E. (author)
Format:
work plan
Publication Date:
1999-06
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10474
Journal Title Details:
31 pages
Notes:
Department of Plant Agriculture, Crop Science Division, University of Guelph, Guelph, ON, Canada, from Agri Food Risk Management and Communication Website.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26973
Notes:
Pages 144-162 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:
Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st
Mahajan, Prashant (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24938
Notes:
Chapter 21 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
Notes:
Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21632
Notes:
Pages 167-188 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14199
Notes:
Chapter 25 in William B. Gudykunst and Bella Mody (eds.), Handbook of international and intercultural communication, second edition. Sage Publications, Thousand Oaks, CA. 606 pages.
Dennee, Phyllis M. (author), Paul, Lynn C. (author), and Montana State University Extension, Bozeman, MT
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07881
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A successful statewide nutrition education model has been developed with the mission to endorse and support efforts to improve the ability of Montanans to improve nutritional health. The objectives include: 1) develop an identity and logo for Eat Right Montana, 2) select yearly nutrition education themes, and 3) coordinate and provide resources for yearly themes and education campaigns. Members of the coalition form a broad base of food and nutrition interests, such as Extension Service, Public Health Nutrition, Beef Council, Food Distributors Association, School Food Service, University Dietetic Students, and the State Dietetic Association. The Coalition has been highly successful in identifying and promoting the Coalition and its yearly educational themes among many food and nutrition agencies throughout the state. For example, the first year's theme "Five A Day' has been successfully promoted at the state legislature, in schools, and with Extension audiences. The evaluation of the program indicates that the coalition is a successful model for striving for the Health [People] 2000 objectives.
USA: Agricultural Communications Program, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30180
Notes:
182 pages., This 11-chapter course reference is accompanied by the syllabus, description of the individual student project involved, ideas for campaign topics and 17 inventories that students complete during the campaign planning process.
Evans, J.F. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
Format:
Research report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00779
Notes:
AgComm Teaching, Urbana, Illinois: Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign. 16pp. (Agricultural Communications Research Report 27)
National Pork Board (author) and Lessing-Flynn (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
Notes:
3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.
Shava, Soul (author), Mapaura, Anthony (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Zimbabwe
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24932
Notes:
Chapter 14 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Cooper, G.A. (author / USDA Forest Service, Pacific Northwest Forest and Range Experiment Station, Portland, OR) and USDA Forest Service, Pacific Northwest Forest and Range Experiment Station, Portland, OR
Format:
Conference paper
Publication Date:
1984
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01047
Notes:
Phase 2; Evans, In: Moeller, G.H. and Seal, D.T., eds., Technology transfer in forestry : proceedings of a meeting of the International Union of Forestry Research Organizations, subject group s608; 1983 25 July - 1 August. London : Great Britain Forestry Commission, 1984. (Forestry Commission Bulletin No. 61) p. 47-52.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19619
Notes:
Pages 385-405 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.
Via UI online subscription., The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food waste can be problematic because there is little monetary incentive to take less food. In addition, university dining facilities primarily serve young consumers who tend to be more wasteful than the average adult, further increasing the likelihood of waste. Appeals to money-saving have generally been identified as the best motivator to reduce consumer food waste; however, alternative motivators are needed when the quantity of food and its associated cost are not directly linked in all-you-care-to-eat settings. The purpose of this study is to determine the efficacy of a food waste reduction campaign in a university dining hall. Consumer plate waste was collected, sorted, and weighed in a treatment and comparison dining hall for a semester to assess the impact of the campaign on the quantity and type of food waste. Results reveal that the campaign had a modest, though insignificant, impact on waste behavior, but there were changes in students’ beliefs related to food waste, which may be an important first step to achieving behavioral change.
Poucher, D.W. (author / University of Florida) and University of Florida
Format:
Conference paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08835
Notes:
The 93rd annual meeting of the Southern Association of Agricultural Scientists --Communications Section. Greensboro, North Carolina. February 4-7, 1996; p. 47-55
Brown, Jane D. (author), Waszak, Cynthia S. (author), and Childers, Kim Walsh (author)
Format:
Book chapter
Publication Date:
1989
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19721
Notes:
Pages 85-112 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
Holt-Gimenez, Eric (author) and Mora, Orlando Cruz (author)
Format:
Book chapter
Publication Date:
1993
Published:
Nicaragua
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17247
Notes:
Pages 51-65 in Carine Alders, Bertus Haverkort and Laurens van Veldhuizen (eds.), Linking with farmers: networking for low-external-input and sustainable agriculture. Intermediate Technology Publications, London, UK. 298 pages.
DuPont Crop Protection (author) and Exponent PR (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10301
Notes:
3 pages., Via Silver Anvil Awards., Doubling the world’s food supply in the next 35 years is no small challenge, but that’s what will be required to feed the estimated global population of 9 billion people. That goal will be achieved by increasing production one farmer at a time. Crop production continues to get more complicated with challenges from weather, weed competition, disease, insects and more – and every growing season is unique. Exponent Public Relations brought targeted, relevant, up-to-the-minute solutions to farmers and their consultants by identifying and sharing expertise of local DuPont Crop Protection experts.
