Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23033
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 7 pages., Suggests that the agricultural sector desperately needs good and clear communication with the general public and other interest groups in Switzerland and in other countries. Describes needs and approaches for improved public relations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22259
Notes:
Presented at the conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, June 1, 2005. 4 pages.
Boone, Kristina (author), Melgares, Pat (author), Hill, Steven G. (author), Clark, Terrie (author), and Cable, Ted (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22252
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 11 pages.
Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
Notes:
International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: D08725
Notes:
John L. Woods Collection, Resource developed by Chemonics International, Washington,D.C. CD contains 350+ documents which include guidelines for including the education/communication component in proposals, templates, examples of work done, explanations of various communications tools that should be included in projects, etc. Useful for project personnel and proposal writers.
Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.
Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02960
Notes:
Website of International Public Relations Association. Article 134. 5 pages., Report of an award-winning public relations project in the Environmental category involving redevelopment of a small farming community in southeastern Turkey. Part of it involved encouraging production of saffron rather than cotton (which requires more water).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07933
Notes:
John L. Woods Collection., Customer services and community relations campaign involved in privatization of a public utility. Case file includes trip reports, samples, case files and CD involving campaign planning, materials, evaluation and results. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U.S. Agency for International Development.
Mefalopulos, Paolo (author) and Kamlongera, Christopher (author)
Format:
Handbook
Publication Date:
2004
Published:
International: Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23914
Notes:
Second edition. For the Southern African Development Community Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
Notes:
Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20080
Notes:
16 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003
Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.
Schwethelm-Munla, Andrea (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Lebanon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24933
Notes:
Chapter 15 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Gurung, Chandra P. (author), Shrestha, Neelima (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Nepal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24937
Notes:
Chapter 20 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Mahajan, Prashant (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24938
Notes:
Chapter 21 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Shava, Soul (author), Mapaura, Anthony (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Zimbabwe
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24932
Notes:
Chapter 14 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Manzanero, Rafael (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24942
Notes:
Chapter 26 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Molefi, Tracy (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Botswana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24935
Notes:
Chapter 18 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Vidal, Rosa Maria (author), Grenna, Lucia (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24920
Notes:
Chapter 8 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Castro, Haroldo (author), Abadia, Robin (author), Quesada, Shannon (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24941
Notes:
Chapter 25 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Makwaeba, Ishmael M. (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24931
Notes:
Chapter 13 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
van Weerd, Merlijn (author), van Boven, Gwen (author), van der Ploeg, Jan (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24934
Notes:
Chapter 16 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Kugler, Lisbet (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24945
Notes:
Chapter 29 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
This is part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&Poultry magazine."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08062
Notes:
John L. Woods Collection, Communication strategy (12 pages) and sample materials for this project funded by the U.S. Agency for International Development. English and Russian languages. Second Update - April 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21632
Notes:
Pages 167-188 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
USA: Agricultural Communications Program, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30180
Notes:
182 pages., This 11-chapter course reference is accompanied by the syllabus, description of the individual student project involved, ideas for campaign topics and 17 inventories that students complete during the campaign planning process.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
Notes:
Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15944
Notes:
Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Speaker emphasized organizational flexibility, market focus and integrity in marketing.
