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    562. Purina Pro Plan's "everyday heroes" campaign is a winner

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frys, Michelle (author) and McMillen, Molly (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 48-49
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

    563. Putting policy into health communication: the role of media advocacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wallack, Lawrence (author) and Dorfman, Lori (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35870
    Notes:
    Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    567. Radio in support of women's empowerment for child survival protection and development in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vyas, D.S. (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    India: National Council of Developmental Communication, Karnal, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14303
    Journal Title:
    Interaction
    Journal Title Details:
    3(3) : 28-39

    571. Reaching Florida urban opinion leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Amanda (author / University of Florida) and Lundy, Lisa K. (author)
    Format:
    Paper
    Publication Date:
    2003-06-13
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17957
    Notes:
    13 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003

    572. Reaching and teaching : a study in audience targeting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
    Journal Title:
    Journal of Extension
    Journal Title Details:
    26 (Fall 1988) : 5-7
    Notes:
    James F. Evans Collection

    577. Removing trans fat from America's menu

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crouser, Mark (author), Novak, Melissa (author), and Katzer, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27999
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(5) : 40-41
    Notes:
    Posted at http://www/agrimarketingdigital.com/?iid=8160