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    52. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
    Notes:
    Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.

    53. The returns to promotion of healthy choices in Tasmania: "Are you in the dark about the power of mushrooms"?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alston, Julian M. (author) and Parks, Joanna C. (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
    Notes:
    Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.

    55. How to win friends and influence people in the digital age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carnegie, Dale and Associates (author) and Cole, Brent (author)
    Format:
    Book
    Publication Date:
    2012
    Published:
    USA: Simon and Schuster Paperbacks, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
    Notes:
    245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.

    57. An annual achievement: a behind-the-scenes look at award-winning projects from the CCA communications contest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fogarty, Margaret (author)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37197
    Journal Title:
    Communique
    Journal Title Details:
    : 6-8
    Notes:
    3 pages.

    60. Taking a cooperative approach: Farm Credit teams with others to maximize its communications impact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fogarty, Margaret (author / Farm Credit System)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00299
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 9-10

    62. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2011-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    43(03) : 433-442

    63. The role of media outreach and program modernization in the growth of the SNAP (Supplemental Nutrition Assistance Program) caseload

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dickert-Conlin, Stacy (author), Fitzpatrick, Katie (author), and Tiehen, Laura (author)
    Format:
    Poster
    Publication Date:
    2011-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00232
    Notes:
    Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 5 pages.

    67. Development and evaluation of a risk-communication campaign on salmonellosis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neresini, Federico (author), Tiozzo, Barbara (author), Mari, Silvi (author), Magaudda, Paolo (author), Arzenton, Valerie (author), Capozza, Dora (author), and Ravarotto, Licia (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35709
    Journal Title:
    Food Control
    Journal Title Details:
    22 : 109-117

    71. Community based social marketing: if you want real behaviour change, give them more than information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Lynelle (author) and Initiatives for the Development of Enterprising Actions and Strategies (IDEAS), Kalamunda, Western Australia.
    Format:
    Commentary
    Publication Date:
    2010-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35881
    Notes:
    Via online newsletter. 7 pages.

    73. Bringing SmartStax to market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35733
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 46, 48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

    74. Giant products supported by GIANT promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sisk, Samantha (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

    78. Conversation starter: electric co-op makes members' voices heard on climate-change legislation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rosier, Amy (author)
    Format:
    Journal article
    Publication Date:
    2010-08
    Published:
    USA: Cooperative Communicators Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30437
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 5-7
    Notes:
    Via online issue. 3 pages.

    79. Strengthening eating habits through a communication program case study: Colegio Inter Canadiense de Puebla

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sanchez Reina, Jesus (author), Hernandez Flores, Hilda (author), and International Association for Media and Communication Research, London, UK.
    Format:
    Abstract
    Publication Date:
    2010-07-18
    Published:
    Mexico
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36236
    Notes:
    Retrieved 03/22/2011, Via online. Page 9 in Book of Abstracts: Health Communication and Change of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.

    81. Tools for effective communications: beginning a new nutrition conversation with consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Food Information Council, Washington, D.C.
    Format:
    Guide
    Publication Date:
    2010-04-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29962
    Notes:
    37 pages., Packet of resources for use in communicating about various aspects of food and nutrition.

    85. Cost-effectiveness of a ROPS [rollover protection structures] social marketing campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sorensen, J.A. (author), Jenkins, P. (author), Bayes, B. (author), Clark, S. (author), and May, J.J. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05951
    Journal Title:
    Journal of Agricultural Safety and Health
    Journal Title Details:
    16(1) : 31-40

    87. Battle lines: HSUS works to combine animals, politics and religion into campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blum, Martha (author)
    Format:
    Journal article
    Publication Date:
    2009-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29625
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(39) : A11
    Notes:
    Covering a speech about methods used by the Humane Society of the United States.

    90. Agriculture's consumer outreach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 24-25, 27
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

    91. USDA launches "Know your farmer, know your food" initiative to connect consumers with local producers to create new economic opportunities for communities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Department of Agriculture, Washington, D.C.
    Format:
    News release
    Publication Date:
    2009-09-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29747
    Notes:
    Posted at http://www.usda.gov, Release No. 0440.09. 2 pages.

    95. Bridging the media gap: where does an idea start?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Jeff (author)
    Format:
    PowerPoint
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29284
    Notes:
    Presentation at the Agricultural Media Summit, Fort Worth, Texas, August 4, 2009. 5 pages., Emphasizes that strategic communications planning should start with customers and prospects.

    96. Ag's new look: professor, students bring passion to "I Love Farmers" project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Otto, Jeannine (author)
    Format:
    Journal article
    Publication Date:
    2009-06-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29120
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(16) : B1
    Notes:
    Describes a campaign by agricultural communications students at California Polytechnic University at San Luis Obispo.

    97. At the root of all flu pandemics is the filth in which confined, stressed pigs and birds incubate disease

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    People for the Ethical Treatment of Animals
    Format:
    News release
    Publication Date:
    2009-06-12
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29170
    Notes:
    1 page., Describes plans of PETA to set up an exhibit on the steps of the Ohio statehouse.

    98. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    99. Making a "Big Foot" print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahlbeck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(5) : 35-36
    Notes:
    Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.