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    Start Over Subject Term campaign planning

    21. The case for a two-step approach to agricultural campaign design

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ihm, Jennifer (author), Pena-y-Lillo, Macarena (author), Cooper, Katherine R. (author), Atouba, Yannick (author), Shumate, Michelle (author), Bello-Bravo, Julia (author), Ba, Niango Malick (author), Dabire-Binso, Clementine L. (author), and Pittendrigh, Barry Robert (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    Burkina Faso
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06328
    Journal Title:
    Journal of Agricultural and Food Information
    Journal Title Details:
    16 : 203-220

    23. Using planning and evaluation tools to target Extension outputs and outcomes: the New England Private Well Symposium example

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCann, Alyson (author), Peterson, Julia (author), and Gold, Arthur J. (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06534
    Journal Title:
    Journal of Extension
    Journal Title Details:
    47(3) : 3TOT4

    25. Service learning: a case study in an agricultural communications course

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kellemen, Danna B. (author), Cartmell, D. Dwayne II (author), and Sitton, Shelly Peper (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06599
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    93(3/4) : 6-14

    26. Top five wants

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dawson, Kim (author / Syngenta Crop Protection)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 31
    Notes:
    Agri-marketer expresses desire to abide by the ag editorial industry code of ethics, enforcing the code across all advertisers.

    32. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    35. The communicator's handbook: tools, techniques and technology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Calvert, Patricia (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    USA: Maupin House, Gainesville, Florida
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07929
    Notes:
    John L. Woods Collection, Fourth edition. Produced by Agricultural Communicators in Education (ACE). 232 pages.

    36. Effective public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cutlip, Scott M. (author), Center, Allen H. (author), and Broom, Glen M. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    USA: Prentice Hall, Upper Saddle River, New Jersey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07931
    Notes:
    John L. Woods Collection, Eighth edition. 588 pages.

    37. Jordanian Aqaba Water Company (AWC) Project and GreenCom Egypt project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Packet
    Publication Date:
    2004-2005
    Published:
    Jordan/Egypt: Chemonics International, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07933
    Notes:
    John L. Woods Collection., Customer services and community relations campaign involved in privatization of a public utility. Case file includes trip reports, samples, case files and CD involving campaign planning, materials, evaluation and results. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U.S. Agency for International Development.

    38. Communications handbook: customer education and public awareness programs for water/wastewater utilities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Handbook
    Publication Date:
    2000-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07998
    Notes:
    John L.Woods Collection, Ring binder containing resources for planning, producing materials, and relating to media and key stakeholders. International WaterCOM Program, Chemonics International, Inc., Washington, D.C. 118 pages.

    39. Guia para la planificacion de la comunicacion en apoyo a campanas de desarrollo rural [Guidelines for planning communication support for rural development campaigns]

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Assifi, Najib M. (author) and French, James H. (author)
    Format:
    Guide
    Language:
    Spanish
    Publication Date:
    1986-04
    Published:
    Costa Rica
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D08005
    Notes:
    John L. Woods Collection, Serie Tecnica, Manual Tecnico No. 5. Centro Agronomico Tropical de Investigacion y Ensenanza, Programa de Produccion y Desarrollo Agropecuario Sostenido, Area de Produccion Forestal y Agroforestal, Turrialba, Costa Rica. Ring binder containing guidelines and resources for self-instruction or group instruction. 97 pages.

    40. How to design and implement an environmental awareness campaign: teacher's handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Handbook
    Publication Date:
    1994-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08028
    Notes:
    John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 79 pages.