Search

    Start Over Subject Term campaign planning

    102. Using planning and evaluation tools to target Extension outputs and outcomes: the New England Private Well Symposium example

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCann, Alyson (author), Peterson, Julia (author), and Gold, Arthur J. (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06534
    Journal Title:
    Journal of Extension
    Journal Title Details:
    47(3) : 3TOT4

    103. Designing effective messages for microbial food safety hazards

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

    104. Authentic passion about Colombia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    109. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    111. Building your business with an e-mail marketing program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelley, Kathleen M. (author) and Cornelisse, Sarah (author)
    Format:
    Article
    Publication Date:
    2009
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29524
    Notes:
    3 pages.

    112. Communication skills for conservation professionals

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jacobson, Susan K. (author)
    Format:
    Book
    Language:
    English / Afrikaans
    Publication Date:
    2009
    Published:
    International: Island Press, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10615
    Notes:
    461 pages., via uiuc library catalog., Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that--it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs.

    115. Service learning: a case study in an agricultural communications course

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kellemen, Danna B. (author), Cartmell, D. Dwayne II (author), and Sitton, Shelly Peper (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06599
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    93(3/4) : 6-14

    116. Service learning: a case study in an agricultural communications course

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cartmell, D. Dwayne II (author), Sitton, Shelly Peper (author), and Kellemen, Danna B. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36678
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    93(3-4) : 6-14

    117. The role of non government organizations (NGOs) in the protection of sea turtles in Egypt - Save the Sea Turtle Project in Alexandria

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Odedele, Sunday (author)
    Format:
    Report
    Publication Date:
    2009
    Published:
    Egypt: PR for Africa, Lagos, Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00686
    Notes:
    Pages 171-174 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.

    118. The green acres effect: the need for a new colorectal cancer screening campaign tailored to rural audiences

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campo, Shelly (author), Askelson, Natoshia M. (author), Routsong, Tracy (author), Graaf, Lorrie J. (author), Losch, Mary (author), and Smith, Holly (author)
    Format:
    Journal article
    Publication Date:
    2008-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35707
    Journal Title:
    Health Education and Behavior
    Journal Title Details:
    35(6) : 749-762

    119. Agencies at the mic

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."

    120. Adapting a 1% or less milk campaign for a Hispanic/Latino population: the adelante con leche semi-descremada 1% experience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hinkle, Arnell J. (author), Mistry, Ritesh (author), McCarthy, William J. (author), and Yancey, Antronette K. (author)
    Format:
    Abstract
    Publication Date:
    2008-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29528
    Journal Title:
    American Journal of Health Promotion
    Journal Title Details:
    23(2) : 108-111
    Notes:
    Via Ebscohost.com. 2 pages.

    123. What's growing at the White House?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goodman, Ellen (author)
    Format:
    Commentary
    Publication Date:
    2008-07-04
    Published:
    USA: Boston Globe, Boston, Massachusetts.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27880
    Journal Title:
    Boston Globe
    Notes:
    Online edition. 2 pages., Describes a campaign intended to get a kitchen garden growing on the White House lawn.

    124. Top five wants

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dawson, Kim (author / Syngenta Crop Protection)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 31
    Notes:
    Agri-marketer expresses desire to abide by the ag editorial industry code of ethics, enforcing the code across all advertisers.

    126. Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Jennifer (author), Bellows, Laura (author), Gould, Susan Martin (author), and Auld, Garry (author)
    Format:
    Abstract
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29526
    Journal Title:
    Journal of Community Health
    Journal Title Details:
    33(3) : 169-178
    Notes:
    Via Ebscohost.com. 2 pages.

    129. Removing trans fat from America's menu

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crouser, Mark (author), Novak, Melissa (author), and Katzer, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27999
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(5) : 40-41
    Notes:
    Posted at http://www/agrimarketingdigital.com/?iid=8160

    131. Food and fuel campaign RFP

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glover Park Group, Washington, D.C.
    Format:
    Proposal
    Publication Date:
    2008-03-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
    Notes:
    21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

    133. You say "tomato"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walsh, Jim (author)
    Format:
    Commentary
    Publication Date:
    2008-02
    Published:
    International: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02982
    Journal Title:
    Frontline
    Notes:
    Via online. Article ID: 741. 2 pages.

    134. Bird flu crisis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
    Notes:
    International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.

    136. Branding through cultural grounding: the keepin' it REAL curriculum

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
    Notes:
    Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    137. Building brands with competitive analysis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
    Notes:
    Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    138. Canada's 2007 best of show

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clarke, Debra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26977
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 42
    Notes:
    Features promotion for the 30th anniversary of the Western Canada Farm Progress Show.

    139. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
    Notes:
    Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    140. First Water: securing supply, celebrating progress, salvaging reputations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02932
    Notes:
    International Public Relations Association. Article 832. 4 pages., Case study of an award-winning public relations campaign involving water services in Queensland, Australia.

    141. Global World Hunger Relief Week

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
    Notes:
    International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.

    143. Help: a European public health brand in the making?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
    Notes:
    Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    145. Promoting fruit and vegetable consumption in different lifestyle groups: recommendations for program development based on behavioral research and consumer media data

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Della, Lindsay J. (author), DeJoy, David M. (author), and Lance, Charles E. (author)
    Format:
    Abstract
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29527
    Journal Title:
    Health Marketing Quarterly
    Journal Title Details:
    25(1/2) : 66-96
    Notes:
    Via Ebscohost.com 2 pages.

    147. Using student-produced media to promote healthy eating: a pilot study on the effects of a media and nutrition intervention

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tanner, Andrea (author), Duhe, Sonya (author), Evans, Alexandra (author), and Condrasky, Marge (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30057
    Journal Title:
    Science Communication
    Journal Title Details:
    30(1) : 108-125

    149. What is a public health brand?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
    Notes:
    Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    151. Branding regions and destinations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurzhals, Frank G. (author)
    Format:
    Article
    Publication Date:
    2007-12
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
    Notes:
    International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

    152. Communities in action: effecting change to water policy using ICTs (information and communication technologies) - a case study of Clean Ocean Foundation, Australia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Iacovino, Livia (author), Iacovino, Carlo (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
    Format:
    Paper
    Publication Date:
    2007-11-05
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35680
    Notes:
    Community Informatics Research Network (CIRN) Conference 2007, Prato, Italy, November 5-7, 2007. 11 pages.

    153. Creating brand identity creates demand for a commodity

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    154. Fueling consumer acceptance

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

    156. Biggest ever national celebration of British food

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2007-10-17
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
    Notes:
    Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."

    157. Building successful partnerships

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.

    158. Celebrating 75 years of service

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shuler, Leslie (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26443
    Journal Title:
    CCA News
    Journal Title Details:
    :3-4
    Notes:
    Describes planning for the 75th anniversary of a cooperative, CHS Inc.

    160. Sales, goodwill built on the road

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purnell, Rick (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 58-59
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

    161. Co-op pride? Show it off!

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rueden, Jolene (author)
    Format:
    Journal article
    Publication Date:
    2007-08
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26076
    Journal Title:
    CCA News
    Journal Title Details:
    : 8-10

    163. What media directors want from ag media providers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    164. CRN [Council for Responsible Nutrition] gives details on PR campaign aimed at consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Douad, Clarisse (author) and Nutra USA
    Format:
    Article
    Publication Date:
    2007-06-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26063
    Notes:
    Via NutriIngredients.com. 2 pages., "We want to promote the understanding that supplements are one of the smart lifestyle choices you can make."

    165. A look behind the campaign: NAMA's best of show - advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 44-45
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

    166. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giblin, Robert (author) and Redman-Steen, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 46-47
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

    167. Purina Pro Plan's "everyday heroes" campaign is a winner

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frys, Michelle (author) and McMillen, Molly (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 48-49
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

    168. Communicating environmental assurance in the Australian horticulture industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kellaway, Liz (author) and Sedger, Andrew (author)
    Format:
    Paper
    Publication Date:
    2007-05-14
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25773
    Notes:
    Proceedings of the 1st National EMS Forum, May 14-17, 2007, Toowoomba, Queensland. 4 pages.

    169. Agriculture creates cultures: a public education program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landwirtschaflicher Informationdienst LID, Bern, Switzerland
    Format:
    Case study
    Publication Date:
    2007-05
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
    Notes:
    Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.

    172. Grocery Manufacturers Assocation request for proposal

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grocery Manufacturers Association, Washington, D.C.
    Format:
    Report
    Publication Date:
    2007-03-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27775
    Notes:
    4 pages., Seeks outside public relations counsel to help the Association deliver industry messages on bio-fuels impacts to the media and encourage legislative and regulatory goals related to bio-fuels.

    176. Managing green issues

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Tom (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Palgrave Macmillan, Hampshire, England.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26732
    Notes:
    Second edition. 208 pages., Examines how companies can successfully manage controversial projects that have an impact on the environment.

    178. Smoke, mirrors and hot air: how ExxonMobil uses Big Tobacco's tactics to manufacture uncertainty on climate science

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shulman, Seth (author), Abend, Kate (author), and Meyer, Alden (author)
    Format:
    Research report
    Publication Date:
    2007
    Published:
    USA: Union of Concerned Scientists, Cambridge, MA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11419
    Notes:
    68 pages., Introductory information and executive summary printed from the organization website. Full text available., The report described ExxonMobile as having "underwritten the most sophisticated and most successful disinformation campaign since the tobacco industry misled the public about the scientific evidence linking smoking to lung cancer and heart disease." Documentation described the company as having drawn upon four of the same tactics: manufactured uncertainty, information laundering, promoted scientific spokespeople, and attempt to shift the focus away from meaningful action.

    179. Naked truth about animal rights

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guillermo, Kathy (author)
    Format:
    Article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
    Notes:
    International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).

    180. Communications plan: planting the seed for a new way of thinking

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    182. What media directors want from ag media providers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    183. Looking for answers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caratelli, Caryn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 28, 30
    Notes:
    "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

    184. New Holland's future campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

    186. Pandemic influenza communications campaign: health minister launches one-stop pandemic influenza web site and new information resources for Canadians

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Public Health Agency of Canada.
    Format:
    News release
    Publication Date:
    2006-03-27
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23855
    Notes:
    2 pages., Describes a campaign that involves web-based information for the public, plus information distributed to doctors and pharmacists throughout Canada.

    187. Family fun with new foods: a parent component to the food friends social marketing campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bellows, Laura (author), Cole, Kathleen (author), and Gabel, Jennifer Anderson (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29521
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    38(2) : 123-124

    188. Fedex Corp. and the Christmas Tree Association join forces to bring real trees to real heroes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23842
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 38-39
    Notes:
    Describes a "Trees for Troops" program to provide real Christmas trees to military families in 17 locations nationwide.

    189. Avian influenza (AI): U.S. international efforts

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Eric (author / Animal and Plant Health Inspection Service, U.S. Department of Agriculture)
    Format:
    Power Point
    Publication Date:
    2006-02-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23749
    Notes:
    Presented at 2006 Agricultural Outlook Forum sponsored by U.S. Department of Agriculture in Arlington, Virginia, February 16-17, 2006. 17 pages.

    190. Telling RTFC's story

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-02-02
    Published:
    USA: Cooperative Communicators Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23645
    Journal Title:
    CCA News
    Notes:
    3 pages., Summary of an award-winning communications effort by the Rural Telephone Finance Cooperative.

    193. "Call 'em like we see 'em" Responding to unfair and unethical charges

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
    Notes:
    Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    195. Deconstructing the agricultural biotechnology protest industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrne, Jay (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26973
    Notes:
    Pages 144-162 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages.

    196. Nothing fishy going on here: the ethics of openness, culture, and strategies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sornes, Jan-Oddvar (author) and Browning, Larry Davis (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08348
    Notes:
    Pages 317-330 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    197. On the campaign trail

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana, Illinois.
    Format:
    Article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23472
    Journal Title Details:
    : 11
    Notes:
    In occasional periodical, ACES Afield 2006, Describes an agricultural communications course, AgCom 320, at the University of Illinois. It is designed to help students learn to plan and manage education campaigns. Taught by Prof. Del Dahl as a "problem-solving course."

    199. Project EverGreen: generating millions of consumer impressions without spending millions of dollars

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 58-59
    Notes:
    Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.