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    751. Using student-produced media to promote healthy eating: a pilot study on the effects of a media and nutrition intervention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tanner, Andrea (author), Duhe, Sonya (author), Evans, Alexandra (author), and Condrasky, Marge (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30057
    Journal Title:
    Science Communication
    Journal Title Details:
    30(1) : 108-125

    752. Using theory to guide formative evaluation of "Who's afraid of franken-food?" Implications for health message design

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dillow, M.R. (author), Parrott, R.L. (author), and Silk, K.J. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19846
    Journal Title:
    Communication Studies
    Journal Title Details:
    54(1) : 1-17

    754. Utilizing social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 30-33

    755. Village contact drive: a technique in rural communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Intodia, S.L. (author) and Upadhyay, Rekha (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14355
    Journal Title:
    Interaction
    Journal Title Details:
    8(2) : 142-151

    757. Visualizing values: a content analysis to describe a value congruent video message campaign used in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilkins, Kayla M. (author), Fischer, Laura Gorham (author), and Meyers, Courtney (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08154
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference, Mobile, Alabama, February 4-7, 2017. 22 pages.

    762. What do you consider when buying farm radio?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stadlen, D. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09858
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 44
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    763. What extension educators and the mass media can and can't do - a nutrition education project in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Manorama S. (author)
    Format:
    Journal article
    Publication Date:
    1978-07
    Published:
    India: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16614
    Journal Title:
    Development Communication Report
    Journal Title Details:
    23 : 11

    764. What is a public health brand?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
    Notes:
    Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    766. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    767. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    769. What's growing at the White House?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goodman, Ellen (author)
    Format:
    Commentary
    Publication Date:
    2008-07-04
    Published:
    USA: Boston Globe, Boston, Massachusetts.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27880
    Journal Title:
    Boston Globe
    Notes:
    Online edition. 2 pages., Describes a campaign intended to get a kitchen garden growing on the White House lawn.

    770. What's with the dog? using student focus groups to guide recruitment efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purdy, Judy (author), Bauer, Jay (author), and Williamson, Carol (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11830
    Journal Title Details:
    6 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    771. When Brands Go Dark

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
    Format:
    Journal article
    Publication Date:
    2021-09-01
    Published:
    United States of America: Advertising Research Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    Fall 2021
    Notes:
    13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

    773. Who makes the tortillas? The importance of mapping the system in project design

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Siffin, W. J. (author) and Bui, Carolyn (author)
    Format:
    Report
    Publication Date:
    1979
    Published:
    USA: International Development Institute, Indiana University, Bloomington
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12265
    Journal Title:
    PASITAM Design Notes
    Journal Title Details:
    16
    Notes:
    Francis C. Byrnes Collection, 2 p.

    774. Who's on your side?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18388
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 6i
    Notes:
    This is part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    776. With record crop, pistachio group launches massive ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-10-25
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
    Journal Title:
    Packer
    Notes:
    Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.

    778. Yes, you can! A guide for counties considering an extension referendum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahl, Delbert T. (author / Cooperative Extension Service, University of Illinois at Urbana-Champaign) and Cooperative Extension Service, University of Illinois at Urbana-Champaign
    Format:
    Guide
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08860
    Notes:
    221 p.

    779. You say "tomato"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walsh, Jim (author)
    Format:
    Commentary
    Publication Date:
    2008-02
    Published:
    International: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02982
    Journal Title:
    Frontline
    Notes:
    Via online. Article ID: 741. 2 pages.

    780. Young conservationists and the future of protected areas worldwide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kugler, Lisbet (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
    Format:
    Proceedings
    Publication Date:
    2003-09-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24945
    Notes:
    Chapter 29 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.

    781. pyramid power

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jaffe, A. (author)
    Format:
    Journal article
    Publication Date:
    1978
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05623
    Journal Title:
    New Agriculture
    Journal Title Details:
    11(2) : 16-17, 20
    Notes:
    advertising}campaigns}campaign planning}marketing techniques}marketing