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    553. Public relations as communication campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunig, James E. (author), Dozier, David M. (author), and Grunig, Larissa A. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35839
    Notes:
    James E. Grunig Collection, Pages 231-248 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    554. Public relations aspects of agricultural waste management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Graham, D.B. (author)
    Format:
    Conference paper
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01316
    Notes:
    Quincy College, Quincy Illinois, 631.86C8141972, In: Proceedings of the 1972 Cornell Agricultural Waste Management Conference, 1972. p 17-23

    555. Public relations lessons from the tobacco industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poole, Jay (author)
    Format:
    Conference proceedings
    Publication Date:
    1999-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10648
    Journal Title Details:
    7 pages
    Notes:
    Presented by Jay Poole, vice president of Agricultural Relation, Philip Morris Management Corp., at the American Agricultural Editors' Association Convention in July of 1999, Denver, CO.

    556. Public relations or peasantry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lipscomb, Ed (author / Director of Public Relations, National Cotton Council of America, Memphis, TN) and Director of Public Relations, National Cotton Council of America, Memphis, TN
    Format:
    Book
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02712
    Notes:
    AgCom Teaching, Memphis, TN : National Cotton Council of America, 1960. 52 p.

    559. Publicizing the event

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marks, Joseph J. (author)
    Format:
    Paper
    Publication Date:
    1993-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11113
    Journal Title Details:
    <5 pages>
    Notes:
    Communications publication CM304, Extension and Agricultural Information, University of Missouri-Columbia

    560. Publics, audiences and market segments: segmentation principles for campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunig, James E. (author)
    Format:
    Book chapter
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19724
    Notes:
    James E. Grunig Collection, Pages 199-228 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages

    562. Purina Pro Plan's "everyday heroes" campaign is a winner

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frys, Michelle (author) and McMillen, Molly (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 48-49
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

    563. Putting policy into health communication: the role of media advocacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wallack, Lawrence (author) and Dorfman, Lori (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35870
    Notes:
    Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    567. Radio in support of women's empowerment for child survival protection and development in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vyas, D.S. (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    India: National Council of Developmental Communication, Karnal, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14303
    Journal Title:
    Interaction
    Journal Title Details:
    3(3) : 28-39

    571. Reaching Florida urban opinion leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Amanda (author / University of Florida) and Lundy, Lisa K. (author)
    Format:
    Paper
    Publication Date:
    2003-06-13
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17957
    Notes:
    13 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003

    572. Reaching and teaching : a study in audience targeting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
    Journal Title:
    Journal of Extension
    Journal Title Details:
    26 (Fall 1988) : 5-7
    Notes:
    James F. Evans Collection

    577. Removing trans fat from America's menu

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crouser, Mark (author), Novak, Melissa (author), and Katzer, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27999
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(5) : 40-41
    Notes:
    Posted at http://www/agrimarketingdigital.com/?iid=8160

    582. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News releases
    Publication Date:
    2014-07-18
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
    Notes:
    Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.

    583. Responding to practice and affecting policy : the experience of the Madelena-3 project in Central America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Belaunde, Elvira (author) and Rivas, Carlos (author)
    Format:
    Paper
    Publication Date:
    1993
    Published:
    Latin America: Rural Development Forestry Network, Overseas Development Institute
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 135 Document Number: C20600
    Notes:
    Burton Swanson Collection, 20 pages, Network Paper 16a, Winter 1993, ISSN 0951-1877

    585. Reviewing the departmental review

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fleming, Richard L. (author) and Department of Agricultural Communications, Institute of Agriculture and Natural Resources, University of Nebraska, Lincoln
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02316
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    70 (1) : 21-23
    Notes:
    James F. Evans Collection

    588. Risk communication : a handbook for communicating environmental, safety, and health risks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundgren, Regina E. (author) and McMakin, Andrea H. (author)
    Format:
    Handbook
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11069
    Journal Title Details:
    342 pages
    Notes:
    Includes bibliographical references and index., Columbus : Battelle Press, c1998.

    590. Role of rural communication in fertilizer promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nagaraju, R. (author / Rashtrija Chemicals and Fertilizers Ltd.) and Rashtrija Chemicals and Fertilizers Ltd.
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00663
    Journal Title:
    Fertilizer Marketing News
    Journal Title Details:
    14(10) : 6-10
    Notes:
    Phase 2

    591. Role of the public in Forest Service land-use decisions - 2

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schlapfer, Theodore A. (author)
    Format:
    Presentation
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20157
    Notes:
    Pages 33-40 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Emphasizes need for "genuine two-way communication with concerned groups of citizens" rather than attempts to "sell" current forestry practices. Describes a public information program involving "roadless areas," with communications efforts guided by pub

    592. Romancing the brand: the power of advertising and how to use it

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, David N. (author)
    Format:
    Book
    Publication Date:
    1989
    Published:
    USA: American Management Association, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
    Notes:
    215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).

    594. ST. REGIS Paper Company

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Biondo, M. (author)
    Format:
    Conference paper
    Publication Date:
    1975
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05666
    Notes:
    Corporate Advertising in the Seventies. Papers from the 1975 Eastern annual Conference of the American Association of Advertising Agencies. 35-50.

    595. Safe farm: the impact of an Iowa public information campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, L.J. (author), Peterson, J.W. (author), Rodriguez, L.A. (author), Schwab, C.V. (author), and Iowa State University, Ames, Iowa; Iowa State University, Ames, Iowa; Iowa State University, Ames, Iowa; Iowa State University, Ames, Iowa
    Format:
    Journal article
    Publication Date:
    1997
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C08784
    Journal Title:
    Journal of Agricultural Safety and Health
    Journal Title Details:
    3(2) : 109-123
    Notes:
    James F. Evans Collection

    596. Sales, goodwill built on the road

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purnell, Rick (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 58-59
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

    599. Science-based TV spots: educating the public about forestry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hino, J.C. (author), Jensen, E.C. (author), and Forest Resources Department, College of Forestry, Oregon State University
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C08644
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    80 (1) : 5-19

    600. Science-based TV spots: educating the public about forestry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hino, J.C. (author), Jensen, E.C. (author), and College of Forestry, Oregon State University
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08669
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    80(1) : 5-19