Smith, William (author / Vice President and Associate Director of the Academy's International Division) and Vice President and Associate Director of the Academy's International Division
Format:
Journal article
Publication Date:
1982-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04488
Swanson, Harold B. (author / University of Minnesota - Department of Agricultural Journalism) and Leung, Kenneth W.Y. (author / University of Minnesota - Department of Agricultural Journalism)
Format:
Bibliography
Publication Date:
1978-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30371
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
Notes:
Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
