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    2. Preliminary design for an agricultural communications project: Jordan's agricultural information system

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    4. Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's Forest Project

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    5. Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's forest project

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    7. Strategic extension campaign: a participatory-oriented method of agricultural extension

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    8. Implementing strategic extension campaigns

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    9. The strategic extension campaigns on rat control in Bangladesh

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    10. Changing role of media in agrimarketing

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    13. Farm publication plans for 1941 for the Agricultural Publishers Association

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    14. Farm publication plans for 1942 for the Agricultural Publications Association

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    15. Farm publications start battle for place in the sun

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    16. Promotion plans and recommendations

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    18. The returns to promotion of healthy choices in Tasmania: "Are you in the dark about the power of mushrooms"?

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    19. Media campaign for all seasons

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    20. Know your target and aim for it; don't direct messages to the wrong audiences

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    22. Building brands from the barn up: Heritage Acres finds success in local approach

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    23. Good to be real: beef promotion for girls has far-reaching effects

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    24. Thermometers slogan focus group study

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    25. A foundation stone in building agricultural productivity

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    26. Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

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    27. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    28. Guia para la planificacion de la comunicacion en apoyo a campanas de desarrollo rural [Guidelines for planning communication support for rural development campaigns]

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    29. Theory and principles of media health campaigns

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    32. The impact of SMS messages on young people's participation in recycling campaigns

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    33. Comparative synthesis of mass media health behavior campaigns

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    34. The participation of small farmers and low-income consumers in Montogomery State Farmers' Market

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    35. The program planning process

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    44. Responding to practice and affecting policy : the experience of the Madelena-3 project in Central America

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    45. Family fun with new foods: a parent component to the food friends social marketing campaign

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    47. Farmers: original breakfast champs

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    50. Mobilizing a support base: the Michigan experience

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