Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02932
Notes:
International Public Relations Association. Article 832. 4 pages., Case study of an award-winning public relations campaign involving water services in Queensland, Australia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
Notes:
International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
Notes:
International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02960
Notes:
Website of International Public Relations Association. Article 134. 5 pages., Report of an award-winning public relations project in the Environmental category involving redevelopment of a small farming community in southeastern Turkey. Part of it involved encouraging production of saffron rather than cotton (which requires more water).
Ihm, Jennifer (author), Pena-y-Lillo, Macarena (author), Cooper, Katherine R. (author), Atouba, Yannick (author), Shumate, Michelle (author), Bello-Bravo, Julia (author), Ba, Niango Malick (author), Dabire-Binso, Clementine L. (author), and Pittendrigh, Barry Robert (author)
Format:
Journal article
Publication Date:
2015
Published:
Burkina Faso
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06328
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07933
Notes:
John L. Woods Collection., Customer services and community relations campaign involved in privatization of a public utility. Case file includes trip reports, samples, case files and CD involving campaign planning, materials, evaluation and results. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U.S. Agency for International Development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07998
Notes:
John L.Woods Collection, Ring binder containing resources for planning, producing materials, and relating to media and key stakeholders. International WaterCOM Program, Chemonics International, Inc., Washington, D.C. 118 pages.
Assifi, Najib M. (author) and French, James H. (author)
Format:
Guide
Language:
Spanish
Publication Date:
1986-04
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D08005
Notes:
John L. Woods Collection, Serie Tecnica, Manual Tecnico No. 5. Centro Agronomico Tropical de Investigacion y Ensenanza, Programa de Produccion y Desarrollo Agropecuario Sostenido, Area de Produccion Forestal y Agroforestal, Turrialba, Costa Rica. Ring binder containing guidelines and resources for self-instruction or group instruction. 97 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08028
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 79 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08029
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 78 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08038
Notes:
John L. Woods Collection, Description of the project communication strategy approach and how such strategies are prepared. Cites examples of successes. Presented at a senior manager conference of Chemonics International, Inc., Washington, D. C. 8 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08053
Notes:
John L. Woods Collection, Water-related communications plan as part of the Institutional Development Services for Secondary Cities Project in Egypt. Provided by Chemonics International, Inc., Washington, D. C. and submitted to the U. S. Agency for International Development in Cairo, Egypt. 10 pages,
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08059
Notes:
John L. Woods Collection, Original set of visuals introducing a development assistance program service offered by Chemonics International, Inc., Washington, D. C. 13 visuals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08061
Notes:
John L. Woods Collection, Communication strategy and Nutrition Program Fact Sheet for this U.S. Agency for International Development project in Nepal. Technical Report 96 (17 pages)and project packet (items not numbered). 2001.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08062
Notes:
John L. Woods Collection, Communication strategy (12 pages) and sample materials for this project funded by the U.S. Agency for International Development. English and Russian languages. Second Update - April 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08063
Notes:
John L. Woods Collection, Case file involves recommended strategy for management and communications of environmental and natural resources programs in Egypt and Jordan. Project funded by U. S. Agency for International Development. Materials include communication and training recommendations for water management in Jordan; recommended strategy for Egypt; two issues of the project newsletter, EnviroNet; and a presentation, “Beyond public awareness: introducing social marketing to environmental programs.”
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08064
Notes:
John L. Woods Collection, Case file for a project supported by the U.S. Agency for International Development and coordinated with the Ministry of Public Works and Water Resources, Egypt. Conducted by the Academy for Educational Development and Chemonics International, Inc., Washington, D.C. Contains baseline research reports, communications and project strategies, materials produced, results and impact summaries. File includes 17 reports and folders containing materials, plus two CDs., Comprehensive case report, including assessment of results.
Wilkins, Kayla M. (author), Fischer, Laura Gorham (author), and Meyers, Courtney (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08154
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference, Mobile, Alabama, February 4-7, 2017. 22 pages.
Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
Format:
Book chapter
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
Notes:
Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
Sornes, Jan-Oddvar (author) and Browning, Larry Davis (author)
Format:
Book chapter
Publication Date:
2006
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08348
Notes:
Pages 317-330 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
Page 79 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, College of Agriculture, University of Illinois, Urbana. 1959. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: D08725
Notes:
John L. Woods Collection, Resource developed by Chemonics International, Washington,D.C. CD contains 350+ documents which include guidelines for including the education/communication component in proposals, templates, examples of work done, explanations of various communications tools that should be included in projects, etc. Useful for project personnel and proposal writers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09317
Notes:
Online from Goldman Environmental Foundation. 2 pages., "In a country with growing socioeconomic inequality and human rights violations, Berta Caceres (d. 2016) rallied the indigenous Lenca people of Honduras and waged a grassroots campaign that successfully pressured the world's largest dam builder to pull out of the Agua Zarca Dam."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09318
Notes:
Online from Fairness and Accuracy in Reporting, New York City, New York. 5 pages., Interview with Beverly Bell on Berta Caceres and indigenous environmental activism. Caceres was awarded the Goldman Environmental Prize in 2015 for leading an indigenous campaign that successfully pressured the world's largest dam builder to pull out of the Agua Zarca Dam.
USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
Notes:
No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
Nine-page section in the magazine., Perspectives on the food and fiber sector of society, agricultural advertising, rural media, advertising techniques, audience understanding and other aspects.
Abbott, Eric A. (author / Iowa State University), John L. Woods (author / University of Illinois), and Abawi, George S. (author / Cornell University)
Format:
Proposal
Publication Date:
1987-04-20
Published:
Jordan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D09981
Notes:
From files of the Agricultural Communications Program, University of Illinois. Project implemented by the Communication for Technology Transfer in Agriculture (CTTA) Project in cooperation with the National Center for Agricultural Research and Technology Transfer, Highland Agricultural Development Project, and the U.S. Agency for International Development/Jordan.
Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:
Book
Publication Date:
2012
Published:
USA: Simon and Schuster Paperbacks, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:
245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program
Via UI online subscription., The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food waste can be problematic because there is little monetary incentive to take less food. In addition, university dining facilities primarily serve young consumers who tend to be more wasteful than the average adult, further increasing the likelihood of waste. Appeals to money-saving have generally been identified as the best motivator to reduce consumer food waste; however, alternative motivators are needed when the quantity of food and its associated cost are not directly linked in all-you-care-to-eat settings. The purpose of this study is to determine the efficacy of a food waste reduction campaign in a university dining hall. Consumer plate waste was collected, sorted, and weighed in a treatment and comparison dining hall for a semester to assess the impact of the campaign on the quantity and type of food waste. Results reveal that the campaign had a modest, though insignificant, impact on waste behavior, but there were changes in students’ beliefs related to food waste, which may be an important first step to achieving behavioral change.
National Pork Board (author) and Lessing-Flynn (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
Notes:
3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.
DuPont Crop Protection (author) and Exponent PR (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10301
Notes:
3 pages., Via Silver Anvil Awards., Doubling the world’s food supply in the next 35 years is no small challenge, but that’s what will be required to feed the estimated global population of 9 billion people. That goal will be achieved by increasing production one farmer at a time. Crop production continues to get more complicated with challenges from weather, weed competition, disease, insects and more – and every growing season is unique. Exponent Public Relations brought targeted, relevant, up-to-the-minute solutions to farmers and their consultants by identifying and sharing expertise of local DuPont Crop Protection experts.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
Format:
Journal article
Publication Date:
2018-06
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10615
Notes:
461 pages., via uiuc library catalog., Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that--it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication.
This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs.
Shulman, Seth (author), Abend, Kate (author), and Meyer, Alden (author)
Format:
Research report
Publication Date:
2007
Published:
USA: Union of Concerned Scientists, Cambridge, MA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11419
Notes:
68 pages., Introductory information and executive summary printed from the organization website. Full text available., The report described ExxonMobile as having "underwritten the most sophisticated and most successful disinformation campaign since the tobacco industry misled the public about the scientific evidence linking smoking to lung cancer and heart disease." Documentation described the company as having drawn upon four of the same tactics: manufactured uncertainty, information laundering, promoted scientific spokespeople, and attempt to shift the focus away from meaningful action.
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
6 pages., Online via UI e-subscription, Authors used campaign experiences of the "Food Hero Social Media Project" conducted by the Extension Nutrition Education Program at Oregon State University to identify five practice suggestions which nutrition educators can use to advantage.
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.
13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.
