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    162. Beer advertising in farm papers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1939-08-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36870
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 20. 2 pages., Reports from five APA publishers that carry beer advertising.

    164. Behavioral economic concepts to encourage healthy eating in school cafeterias

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wansink, Brian (author), Just, David R. (author), Mancino, Lisa (author), and Guthrie, Joanne (author)
    Format:
    Report
    Publication Date:
    2008-12
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28520
    Notes:
    Economic Research Report 68.

    165. Behavioral types of Southern homemakers related to food marketing practices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mize, Jessie J. (author / Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia) and Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia
    Format:
    Report
    Publication Date:
    1967
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05349
    Notes:
    Table of contents, introduction, summary, Athens, Georgia : University of Georgia College of Agriculture Experiment Station, 1967. 37 p. (Southern Cooperative Series Bulletin no. 127)

    166. Benefits of regional food quality labels for Czech producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sadilek, Tomas (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Czech Republic
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(2) : 195-205
    Notes:
    Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.

    167. Better by the bunch : controversial campaign rings up sweet sales for California grapes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07691
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (4) : 66
    Notes:
    James F. Evans Collection

    168. Better informed consumers. A report on an evaluation study of the Extension Service consumer marketing information program at Louisville

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Federal Extension Service (author)
    Format:
    Research summary
    Publication Date:
    1955
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08624
    Notes:
    Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of U.S. Federal Extension Service, U.S. Department of Agriculture, Washington, D.C. Extension Service Circular 502. 14 pages.

    169. Betwixt and between: farmers and the marketing of agricultural inputs and outputs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, G.R. (author) and Martinson, O.B. (author)
    Format:
    Book chapter
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17008
    Notes:
    In F. Buttel and H. Newby (eds.), The rural sociology of advanced societies. Allanheld, Osmun &amp; Company, Montclair, N.J. 529 pages.

    173. Bilateral trading and the curse of knowledge: an experimental economics study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Menkhaus, Dale J. (author), Yakunina, Alla V. (author), and Phillips, Owen R. (author)
    Format:
    Research paper
    Publication Date:
    2001-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13080
    Journal Title Details:
    14 pages
    Notes:
    Paper presented at the Western Agricultural Economics Association Annual Meeting, Logan, Utah, July, 2001.

    174. Biotech advances spook Canadians: poll

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kennedy, Mark (author)
    Format:
    Newspaper
    Publication Date:
    2000-01-08
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10662
    Journal Title Details:
    1 page
    Notes:
    Posted on Department of Plant Agriculture, University of Guelph, Canada, Ottawa Citizen, Canada

    175. Biotech food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brasher, Philip (author)
    Format:
    News release
    Publication Date:
    2000-05-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10914
    Journal Title Details:
    2 pages
    Notes:
    Posted on Department of Plant Agriculture, University of Guelph, Ontario, Canada., The Associated Press, Chicago.

    179. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(2) : 251-269
    Notes:
    20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

    180. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.