Bruhn, Christine M. (author), Diaz-Knauf, Katherine V. (author), Schutz, Howard G. (author), and Department of Consumer Sciences, University of California, Davis, CA
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07279
James F. Evans Collection, Results of a survey conducted to determine consumer attitudes toward irradiated foods are presented. The survey examined the effects of label information, safety awareness and concern, FDA approval, and expectations of safety, quality and price on overall willingness to purchase irradiated foods.
Bruhn, Christine M. (author), Cotter, Anne (author), Diaz-Knauf, Katherine V. (author), Sutherlin, Jeanette (author), West, Estella (author), Wightman, Norman (author), Williamson, Eunice (author), Yaffee, Michelle (author), and Bruhn: Cooperative Extension Consumer Food Marketing Specialist, Center for Consumer Research, University of California, Davis, CA; Cotter: Home Economist, Orange County Cooperative Extension, Anaheim, CA; Diaz-Knauf and Yaffee: Department of Consumer Sciences, University of California, Davis, CA; Sutherlin: Home Economist, Fresno County Cooperative Extension, Fresno, CA; West: Home Economist, Santa Clara County Cooperative Extension, San Jose, CA; Wightman: Home Economist, San Luis Obispo County Cooperative Extension, San Luis Obispo, CA; Williamson: Home Economist, Riverside County Cooperative Extension, Moreno Valley, CA
Format:
Journal article
Publication Date:
1992-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06627
Bryant, W.K. (author), Lesser, W.H. (author), and Assistant Professor, Agricultural Economics, Cornell University, Ithaca, NY; Professor, Consumer Economics and Housing, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1982-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00187
Buer, Michelle Van (author), Guither, Harold D. (author), and Department of Agricultural Economics, Illinois Agricultural Experiment Station, University of Illinois, Urbana-Champaign, IL; Department of Agricultural Economics, Illinois Agricultural Experiment Station, University of Illinois, Urbana-Champaign, IL
Format:
Report
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06364
Notes:
James F. Evans Collection, Urbana, IL : University of Illinois, Illinois Agricultural Experiment Station, 1991. 25 p. (AE4675)
22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
Notes:
4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
Byrnes, Francis C. (author / Centro Internacional de Agricultura Tropical, cali, Columbia, S.A.) and Centro Internacional de Agricultura Tropical, cali, Columbia, S.A.
Format:
Journal article
Publication Date:
1973
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05606
Notes:
Francis C. Byrnes Collection, From Potentials of Field Beans and Other Food Legumes in Latin Americ, Series Seminars No. 2E, Cali, Colombia, ,February 26 - March 1, 1973. 115-119.
The objective of this document is to provide a point of departure for discussing, defining, and outlining the latter area of inquiry, namely, small farmer fertilizer purchasing behavior., Kerry J. Byrnes Collection, Questionnaire on development of small farmer fertilizer purchasing behavior. 20 pages., The concept of fertilizer purchasing behavior may be usefully defined as referring to those activities in which farmers engage as a means for effecting or facilitating the purchase of fertilizer.
9 pages., Via online journal., Certain pesticides are coming under scrutiny because of their impact on pollinator insects. Although most consumers express willingness to aid pollinators, the reasons for consumers’ preferences or barriers to purchasing pollinator-friendly plants and the types of pollinators’ that consumers are trying to protect are less understood. Using an online survey of 1200 Connecticut (CT) consumers, of which 841 had home landscapes, we find that 46% of consumers with home landscapes purchased pollinator-friendly plants to attract pollinators to their landscape. Consistent with past research that focused on consumers’ preferences for pollinator-friendly plants, the data also reveal that some consumers are willing to pay premiums for plants that contribute to pollinator’s health. However, only 17% stated that attracting pollinators was their primary motivation; a finding that suggests labeling alone will likely not motivate consumers to purchase plants. The major barriers to purchasing pollinator-friendly plants included lack of labeling (cited by 28%), followed by high price (28%). Consumers purchasing pollinator-friendly plants were trying to attract butterflies (Lepidoptera) (78%), bees (Apidae) (59%), hummingbirds (Trochilidae) (59%), and other birds (41%). We also find that demographics and purchasing behavior affect barriers and types of pollinators desired. Simply labeling plants has the potential to increase purchasing, but increasing price could be detrimental as many consumers feel pollinator-friendly plants are highly priced. Implications for ornamental horticulture stakeholders are discussed.
