Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
Notes:
Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.
Report of field tour by more than 50 agricultural publication publishers to manufacturers, jobbers, wholesalers, retailers and advertising agencies in Indiana, Michigan, New York and Ohio. "4,563 business men get new light on farm papers." Event organized by Agricultural Publishers' Association - Burridge D. Butler, president.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36787
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 17 pages., Presentation by APA with data illustrating the size, importance and buying patterns of the farm market.
The objective of this document is to provide a point of departure for discussing, defining, and outlining the latter area of inquiry, namely, small farmer fertilizer purchasing behavior., Kerry J. Byrnes Collection, Questionnaire on development of small farmer fertilizer purchasing behavior. 20 pages., The concept of fertilizer purchasing behavior may be usefully defined as referring to those activities in which farmers engage as a means for effecting or facilitating the purchase of fertilizer.
D'Souza, Clare (author), Taghian, Mehdi (author), and Associate Professor Department of Entrepreneurship, Innovation and Marketing, Plenty Road, La Trobe University, Bundoora 3083, Australia
Senior Lecturer Department of Marketing, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia
Format:
Journal article
Publication Date:
2017-03-12
Published:
USA: John Wiley & Sons Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08048
21 pages, Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.
Dickrell, Peter A. (author) and McCracken, Vicki A. (author)
Format:
Report
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07076
Notes:
James F. Evans Collection; Highlights and Table of Contents, Pullman, WA : IMPACT Center, College of Agricultural and Home Economics, Washington State University, [1987]. Information Series no. 14. 43 p., U.S. consumers' past acceptance of food technologies (microwaves, artificial sweeteners, etc.) and their current decision-making process were examined in this study in order to assess potential acceptance and usage of irradiation foods. Benefits of food irradiation are explained.
2 pages., Introduces a new monthly national online survey that tracks consumer preferences and sentiments on the safety, quality and price of food at home and away from home, with particular emphasis on meat demand.
Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
10 pages., Online via UI electronic subscription., Results of 251 consumer surveys in four UK supermarkets revealed that only 5.6% nominated country of origin as one of the reasons for choosing a fresh food item they had just purchased. However, stated preference surveys in the street found that 21.5% indicated that "food miles" or "the long distance it travels" would stop them buying New Zealand products. "What people say may differ substantially from what they actually do in regard to 'food miles'."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07119
Notes:
food safety, James F. Evans Collection, Washington, DC: National Center for Food and Agricultural Policy, Resources for the Future, 1990. (Discussion paper No. FAP90-06a) 20 p.
Achterberg, Cheryl (author), McCullum, Christine (author), and Penn State Nutrition Center, Penn State University, University Park, PA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07906
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Because of the increase in one-parent households and the percent of households that contain two working parents,the number fo teenagers that are doing the family food shopping is also increasing. Whether adolescents read and/or understand food labels while shopping is not known. The purpose of this study was to explore food shopping and label use behavior among adolescents at point-of-purchase. The study group consisted of ninety high school-aged adolescents (n=41 males; n=49 females) stratified by shopping experience (n=44 shoppers; n=46 nonshoppers). Participants were given a list of 20 generic food items to select in an actual grocery store setting. An open-ended questionnaire was administered after shopping to determine the reasons given for each food item selection and to evaluate the use of nutrition information for these items. Scores were computed for total number of times reasons were given to select foods. Descriptive statistics were used to evaluate the use of shopping strategies and nutrition information. Two tailed t-tests were used for group comparisons. The reasons reported most often for selecting foods were: personal preference/taste, custom/habit, and price/cost. Overall, participants were five times more likely to use front label/nutrition claims than nutrient labels for nutrition information. Fat free/low fat, lite/light, and cholesterol free/low cholesterol were the most commonly used claims. Total fat and calories were the most commonly used constituents on nutrient labels. In terms of reasons given for food item selection, females were significantly more likely than males to use front label/nutrition claims (p<0.001) and nutrient labels (p<0.01); shoppers were significantly more likely than nonshoppers to use nutrient labels (p<0.01). Further research that incorporates adolescents from different backgrounds is needed to understand how young consumers use labels at point-of-purchase. Results should be used to develop nutrition education that teaches food shopping and label reading skills.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09930
Notes:
Online from Tyson Foods, Springfield, Arkansas. 10 pages., Report based on predictions from a "Trendtellers Council" of Tyson employees. They were invited to identify "what's next on the horizon when it comes to food."
Schwalbe, Julie (author / Living the Country Life), Van Hoorhis, Bob (author / Associated Ag Publications), Schroeder, Troy (author / Broadhead+Company), Will, Oscar H. III (author / GRIT), Welch, Bryan (author / Mother Earth News), Parry, Mike (author / National Association of Farm Broadscasting), Brown, Eric (author / Rural Lifestyle Market LLC), and Schimeck, Rosemary (author / Farm Progress)
Format:
Journal article
Publication Date:
2008-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28269
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
20 pages., via databse., Based on a qualitative investigation comparing the ways in which French and Israeli Bordinary consumers view naturalness in food, this paper questions the choices they make in terms of food supply and their relations to the food production processes and the retail channels. The results of the study highlight that these representations, with the categorizations in which they are embodied, are strongly influenced by the context of life and the socio-cultural affiliations of these consumers. The comparison between the two countries allows to underline that the logic of categorization of the natural, and the related practices, are characterized by significant differences due to food cultures and relations of trust or mistrust regarding the food chains and industries. More broadly, the article demonstrates that investigating the conceptions that consumers have of naturalness is a relevant analyzer of their dietary decisions and their perceptions of food production and distribution systems.
Jensen, Helen H. (author), Johnson, S.R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University
Format:
Report
Publication Date:
1988-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03732
Notes:
James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1988. 50+ p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21821
Notes:
Gallup Organization, Princeton, New Jersey., Responses from U.S. adults to questions about the foods they include in their diets: beef and other red meat; carbohydrates; fat; fish and other seafood; fruits; grains such as bread, cereal, pasta and rice; salt; soda or pop; sugar; and vegetables
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03002
Notes:
Three copies, James F. Evans Collection, Washington, D.C. : National Economics Division, Economic Research Service, U.S. Department of Agriculture, 1984. 15 p. (U.S. Department of Agriculture, Economic Research Service, Agricultural Information Bulletin Number 481)
Hayes, Dermot J. (author) and Jensen, Helen H. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07814
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 90-104.
Lee, Jonq-Ying (author / Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL) and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03001
Forker, Olan D. (author), Liu, Donald J. (author), and Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03014