Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09930
Notes:
Online from Tyson Foods, Springfield, Arkansas. 10 pages., Report based on predictions from a "Trendtellers Council" of Tyson employees. They were invited to identify "what's next on the horizon when it comes to food."
Xu, Yugian (author), Ghose, Anindya (author), and Xiao, Binqing (author)
Format:
Research Study
Publication Date:
2018-10
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10017
Notes:
35 pages., Using data from a large bank in China, this study examined trends in transactions after adoption of Alipay, which is now the world's largest mobile payment platform.
Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
Format:
Journal article
Publication Date:
2018-06
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09524
Notes:
Farm Equipment Manufacturers Association via AgriMarketing Weekly. 1 page., Results of a farmer survey conducted by Ag Equipment Intelligence and Farm Equipment magazine.
