Blaylock, James R. (author), Blisard, William N. (author), Sun, Theresa (author), and Commodity Economics Division, Economics Research Service, U.S. Department of Agriculture
Format:
Report
Publication Date:
1991-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06556
Notes:
James F. Evans Collection, Washington, D.C. : U.S. Department of Agriculture, Economic Research Service, Commodity Economics Division, 1991. 30 p. (Report No. AGES 9154), An advertising campaign raised fluid milk sales by about 5,975.4 million pounds during September 1984-September 1990. Natural and processed cheese (consumed at home) sales rose by about 23 and 229 million pounds in the same period. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the increase in advertising. The authors use econometric demand models to introduce variables that would offset or complement dairy-centered advertising. In both branded and generic advertising, changes in market price, income, and the availability of substitute goods are factors that influence the demand for natural and processed cheese. (author)
Bock, Margaret A. (author), Medeiros, Denis M. (author), Ortiz, Melchor (author), Raab, Carolyn A. (author), Read, Marsha (author), Schutz, Howard G. (author), Sheehan, Edward T. (author), and Williams, Doris K. (author)
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07510
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20442
Notes:
Pages 231-243 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
Format:
Journal article
Publication Date:
2012
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27581
Notes:
Posted at http://www.wkkf.org, Pages 1-30 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
