Verbeke, Wim (author), Verdurme, A. (author), Gellynck, X. (author), and Viaene, J. (author)
Format:
Book chapter
Publication Date:
2002
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21693
Notes:
Pages 39-47 in Vittorio Santaniello, Robert E. Evenson and David Zilberman (eds.), Market development for genetically modified foods. CABI Publishing, Oxon, United Kingdom. 318 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27581
Notes:
Posted at http://www.wkkf.org, Pages 1-30 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19691
Notes:
Pages 257-267 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11399
Notes:
9 pages., Online via website., Results of a national survey among U.S. adults suggest that"divides in public opinion over food are encapsulated by how people assess the health effects of two kinds of food: organic and genetically modified (GM) foods. Americans' beliefs about food connect with their personal concerns about the role of food choices in their long term health and well-being."
Naspetti, Simona (author) and Zanoli, Raffaele (author)
Format:
Book chapter
Publication Date:
2004
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21765
Notes:
Pages 239-255 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Ellis, Stu (author) and University of Illinois Extension.
Format:
News release
Publication Date:
2007-07-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
Notes:
Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."
Online via UI electronic subscription, Researchers used weekly meat production and sales data to assess how media depictions of LFTB affected consumer demand during and after the scare in 2012.
Cramer, Paul M. (author / Director of Research, Campbell-Ewald Co., Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1939-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36863
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at the annual APA meeting, Chicago, Illinois, October 18, 1939. 10 pages.
Grebitus, Carola (author), Roosen, Jutta (author), and Seitz, Carolin (author)
Format:
Poster
Publication Date:
2014-05-01
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02726
Notes:
Poster presented at the 2014 Agricultural and Applied Economics Association joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20438
Notes:
Pages 143-188 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
Hooker, Neal H. (author), Ernst, Stan (author), Berning, Casie (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25712
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08128
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 28 pages.
Via Society of Professional Journalists. 15 pages., Jon Marshall's "News Gems" item on the Society of Professional Journalists web site highlights an example of "the best of American journalism." Features a newspaper series about a husband-wife reporter team that spent a week trying to eat only locally grown and raised food.
Miao, Ruiqing (author) and Hennessy, David A. (author)
Format:
Paper
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11313
Notes:
Abstract of a paper presented at the Agricultural and Applied Economics Association 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Two-page abstract of a 54-page paper., Study of U.S. wheat farmers' willingness to pay for a near infrared sensor that can segregate wheat grains according to their protein concentration. Findings indicated willingness to pay 4.8 cents a bushel for the sorting technology.
Blaylock, James R. (author), Blisard, William N. (author), Sun, Theresa (author), and Commodity Economics Division, Economics Research Service, U.S. Department of Agriculture
Format:
Report
Publication Date:
1991-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06556
Notes:
James F. Evans Collection, Washington, D.C. : U.S. Department of Agriculture, Economic Research Service, Commodity Economics Division, 1991. 30 p. (Report No. AGES 9154), An advertising campaign raised fluid milk sales by about 5,975.4 million pounds during September 1984-September 1990. Natural and processed cheese (consumed at home) sales rose by about 23 and 229 million pounds in the same period. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the increase in advertising. The authors use econometric demand models to introduce variables that would offset or complement dairy-centered advertising. In both branded and generic advertising, changes in market price, income, and the availability of substitute goods are factors that influence the demand for natural and processed cheese. (author)
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
Format:
Journal article
Publication Date:
1965-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
Funk, T.F. (author), Huff, H.B. (author), Meilke, Karl D. (author), and Associate Professor, School of Agricultural Economics and Extension Education, University of Guelph, Canada; Assistant Professor, School of Agricultural Economics and Extension Education, University of Guelph, Canada; Economics Branch, Agriculture Canada, Ottawa, Canada
Format:
Journal article
Publication Date:
1977-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05453
Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.
Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy
Department of Statistics, Computer Science and Applications, University of Florence, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
Finds psychographic profiling of consumers (college students) more stable than demographic profiling in providing insight into ecologically conscious consumer behavior.
Evenson, Robert E. (author) and Mendenhall, Catherine A. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21695
Notes:
Pages 55-61 in Vittorio Santaniello, Robert E. Evenson and David Zilberman (eds.), Market development for genetically modified foods. CABI Publishing, Oxon, United Kingdom. 318 pages.
Verbeke, Wim (author), Krystallis, Athanasios (author), Grunert, Klaus G. (author), Perez-Cueto, Federico J.A. (author), and de Barcellos, Marcia D. (author)
Format:
Journal article
Publication Date:
2010-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29401
Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics, Iowa State University
Format:
Conference paper
Publication Date:
1989-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03730
Notes:
James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1989. 21 p. (CARD Working Paper 89-WP43) Paper presented at the NEC-63 Research Conference on Commodity Advertising and Promotion; 1989 February 22-23; Orlando, FL
McGuirt, Jared T. (author), Pitts, Stephanie B. Jilcott (author), Ward, Rachel (author), Crawford, Thomas W. (author), Keyserling, Thomas C. (author), and Ammerman, Alice S. (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02208
Ward, Ronald W. (author), Verbeke, Wim (author), and Viaene, Jacques (author)
Format:
Conference paper
Publication Date:
1999-08-08
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23617
Notes:
Presented at the American Agricultural Economics Association annual meeting, Nashville, Tennessee, August 8-11, 1999. 14 pages, Findings included a highly negative impact of television coverage on consumer decision making toward fresh meat, both from the past and in the future.
Byrnes, Francis C. (author / Centro Internacional de Agricultura Tropical, cali, Columbia, S.A.) and Centro Internacional de Agricultura Tropical, cali, Columbia, S.A.
Format:
Journal article
Publication Date:
1973
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05606
Notes:
Francis C. Byrnes Collection, From Potentials of Field Beans and Other Food Legumes in Latin Americ, Series Seminars No. 2E, Cali, Colombia, ,February 26 - March 1, 1973. 115-119.
Eves, A. (author), Lumbers, M. (author), and Morgan, J. (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21763
Notes:
Pages 205-219 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22403
Notes:
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 85 pages.
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 176 pages.
