Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)
Blaylock, James R. (author), Blisard, William N. (author), Sun, Theresa (author), and Commodity Economics Division, Economics Research Service, U.S. Department of Agriculture
Format:
Report
Publication Date:
1991-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06556
Notes:
James F. Evans Collection, Washington, D.C. : U.S. Department of Agriculture, Economic Research Service, Commodity Economics Division, 1991. 30 p. (Report No. AGES 9154), An advertising campaign raised fluid milk sales by about 5,975.4 million pounds during September 1984-September 1990. Natural and processed cheese (consumed at home) sales rose by about 23 and 229 million pounds in the same period. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the increase in advertising. The authors use econometric demand models to introduce variables that would offset or complement dairy-centered advertising. In both branded and generic advertising, changes in market price, income, and the availability of substitute goods are factors that influence the demand for natural and processed cheese. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06558
Notes:
James F. Evans Collection, Washington, D.C. : U.S. General Accounting Office, Resources, Community, and Economic Development Division, 1991. 12 p. (Report to Congressional Requesters GAO/RCED-92-15)
Bruhn, Christine M. (author), Cotter, Anne (author), Diaz-Knauf, Katherine V. (author), Sutherlin, Jeanette (author), West, Estella (author), Wightman, Norman (author), Williamson, Eunice (author), Yaffee, Michelle (author), and Bruhn: Cooperative Extension Consumer Food Marketing Specialist, Center for Consumer Research, University of California, Davis, CA; Cotter: Home Economist, Orange County Cooperative Extension, Anaheim, CA; Diaz-Knauf and Yaffee: Department of Consumer Sciences, University of California, Davis, CA; Sutherlin: Home Economist, Fresno County Cooperative Extension, Fresno, CA; West: Home Economist, Santa Clara County Cooperative Extension, San Jose, CA; Wightman: Home Economist, San Luis Obispo County Cooperative Extension, San Luis Obispo, CA; Williamson: Home Economist, Riverside County Cooperative Extension, Moreno Valley, CA
Format:
Journal article
Publication Date:
1992-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06627
