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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Russo, E.J. (author), Staelin, R. (author), Russell, G.J. (author), and Metcalf, B. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25158
Journal Title:: Journal of Consumer Research
Journal Title Details:: 13(1) : 48-70

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Muller, T.E. (author)
Format:: Journal article
Publication Date:: 1985
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25156
Journal Title:: Journal of Marketing Research
Journal Title Details:: 22(2) : 143-157

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